Coursework Generator

Coursework

Organization: [YOUR COMPANY NAME]
Address: [YOUR COMPANY ADDRESS]

I. Course Overview

  • Course Name: Advanced Marketing Strategies

  • Course Code: MKT-550

  • Instructor: [YOUR NAME]

  • Contact Information: [YOUR EMAIL]

II. Course Description

This course explores advanced marketing strategies and their application in various business contexts. Topics include market segmentation, targeting, positioning, marketing mix strategies, and digital marketing tactics.

III. Learning Objectives

  • Understand the principles of market segmentation and targeting.

  • Develop strategies for effective product positioning.

  • Analyze and implement digital marketing strategies.

IV. Course Schedule

Module

Topic

Date

Assignment

Week 1:

Introduction to Advanced Marketing Strategies

Overview of marketing strategies, importance of market segmentation

01/06/2050

Read Chapter 1 of the Textbook

Week 2:

Market Segmentation and Targeting

Types of market segmentation, targeting strategies

01/13/2050

Market Segmentation Exercise

Week 3:

Product Positioning

Positioning strategies, perceptual maps

01/20/2050

Positioning Case Study Analysis

V. Assessment

  • Midterm Exam: February 10, 2050, 10:00 AM

  • Final Exam: March 24, 2050, 10:00 AM

  • Weight: Midterm Exam - 30%, Final Exam - 40%

VI. Grading

Attendance

10%

Assignments

20%

Quizzes

10%

Midterm Exam

30%

Final Exam

30%

VII. Required Materials

  • Textbook: "Marketing Management" by Philip Kotler

  • Supplementary Readings: Articles on digital marketing trends

VIII. Policies

  • Attendance: Regular attendance is expected. More than two unexcused absences may result in grade penalties.

  • Late Assignments: Late assignments will incur a 10% grade deduction for each day they are late.

  • Academic Integrity: Plagiarism and cheating will not be tolerated and may result in a failing grade for the course.

  • Accommodations: Students requiring accommodations should contact the instructor to make arrangements.