AUDIENCE PERSONA

Basic Information

  • Name: [Persona Name]

  • Age: [Age Range]

  • Gender: [Gender]

  • Location: [Geographic Location]

  • Occupation: [Job Title/Role]

  • Education: [Education Level]

  • Industry: [Industry Name]

Demographics

  • Income: [Income Range]

  • Marital Status: [Marital Status]

  • Family Status: [Number of Children or Family Details]

Goals and Challenges

Goals

Challenges

[Goal 1]

[Challenge 1]

[Goal 2]

[Challenge 2]

[Goal 3]

[Challenge 3]

Behavior

Interests and Activities

  • [Interest/Activity 1]

  • [Interest/Activity 2]

  • [Interest/Activity 3]

Preferred Communication Channels

  • Email

  • Social Media

  • Phone/Messaging

  • In-person

Technology Usage

Devices Used: [Devices]

Software/Applications Preferred: [Applications]

Purchasing Preferences

  • Frequency: [Purchase Frequency]

  • Budget: [Typical Budget Range]

  • Influencing Factors: [Factors Influencing Purchase]

Brand Affinities

  • [Brand 1]

  • [Brand 2]

  • [Brand 3]