PRODUCT REQUIREMENTS DOCUMENT

I. Purpose

This PRD defines the features, functionality, and specifications for [Product Name], guiding development, testing, and launch.

II. Product Overview

1. Product Summary

[Product Name] is designed to [briefly describe core function]. Its goal is to [insert intended impact].

2. Key Objectives

• Objective 1: [e.g., Improve user engagement by 20% in 6 months]

• Objective 2: [e.g., Generate $1M in sales by year-end]

• Objective 3: [e.g., Reduce customer churn by 10%]

3. Target Audience

[Insert demographic details], e.g., Small business owners, age 25-45.

III. Features and Functionality

Feature	Description
Core Feature 1	[Description of core feature and its purpose]
Core Feature 2	[Description of feature that enhances user experience]
Core Feature 3	[Description of additional feature]
Optional Feature	[Description of optional feature, depending on scope and budget]

IV. Functional Requirements

Requirement	Description
Functionality 1	[Description of essential functionality]
Functionality 2	[Additional core functionality]

V. User Stories

User Story	Description
User Story 1	As a [user type], I want [functionality] to [achieve specific benefit].
User Story 2	As a [user type], I want [feature] to [achieve result].

VI. UI/UX Design Requirements

1. UI Requirements

• Consistency across all screens.

• Responsive design for desktop and mobile.

• Compliance with accessibility standards.

2. UX Requirements

• Easy navigation with minimal learning curve.

• Intuitive onboarding process.

VII. Technical Requirements

Requirement	Description
Platform	Developed for [Insert Platform].
Security	Data encryption following [Insert security standard].
Performance	Supports [Insert number] simultaneous users without degradation.

VIII. Dependencies and Assumptions

• Dependency: Integration with [third-party API].

• Assumption: Users will have [high-speed internet].

IX. Timeline

Milestone	Due Date	Responsible Team
Feature Specification	[Insert Date]	Product Management
Prototype Design	[Insert Date]	Design Team
Development	[Insert Date]	Engineering Team
Testing and QA	[Insert Date]	QA Team
Launch	[Insert Date]	Product Team

X. Metrics for Success

• KPI 1: [e.g., Number of active users within 3 months]

• KPI 2: [e.g., Customer satisfaction rating above 85%]

• KPI 3: [e.g., $X revenue in the first quarter after launch]

XI. Approval and Signatures

Role	Name	Signature	Date
Product Manager	[Insert Name]		[Insert Date]
Design Lead	[Insert Name]		[Insert Date]
Engineering Lead	[Insert Name]		[Insert Date]