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How to Create a Construction Brochure in MS Word?
A brochure refers to the traditional marketing strategy that businesses use to engage leads and potential customers. It shares the same purpose as flyers; however, it is more detailed and informative. Construction brochures focus on infrastructure projects and businesses. These types of brochures promote the products, services, and projects of construction businesses. The advantage of using brochures, as the mean of advertising, is it communicates essential messages concentrating on a specified target audience. That is the reason why using brochures is still as prevalent and practical as before. Here are some useful steps in creating a construction brochure in MS Word.
1. Know the Goods and Services Offered
Before diving into designing, you have to know what the company can give that can be promoted to the public. A construction company can offer all the required constructional services, but some only offer specific facilities. So it is best to know the specifications of the goods and services. Specify the goods and services the commercial construction company offers.
2. Choose the Target Audience
For a more assured effective promotion, you have to identify the ideal target audience. Target a specific group of people to hand the brochures out. Without that, your efforts in making the brochures would be lost. There is a higher probability of an effective promotion when the audience is chosen wisely. So consider the demographics and do not just hand the brochures to a random group of people.
3. Plot the Content
Select your messages and information that you would convey using the brochure before starting its designing process. Plan the information that would be displayed in the brochure. The content should include the company name, the slogan, a small description of the company, the vision, and, of course, products and services offered. Also, add a small description of your past successful projects. Like any other business brochure, your brochure should start strong and have a meaningful introduction that would pique the interest of the target audience. Then, build up with the actual service of the company. Let the actual service please the clients.
4. Visualize the Outcome
Imagine the final output with the design and content. Envision what the whole product would look like. That way, you would know where to put the designs, images, patterns, and texts. It enables you to know what you want in your brochure and how you want it to become.
5. Layout
Open MS Word on your personal computer and resize the blank paper. The standard brochure sizes are 8.5 × 11 inches, 8.5 × 14 inches, 5.5 × 8.5 inches, 9 × 12 inches, 11 × 17 inches, and 11 × 25.5 inches. Then decide the format orientation whether you want it in portrait or landscape. There are many types of brochure folding. Choose between bifold brochures, trifold brochures, zen-fold brochures, or french brochures. Choose which suites the brochure more.
6. Design
The next thing to do is designing. Put the visions into action and be creative. Insert colors that are pleasant to the eyes and does not create disturbance to the harmony of the design. Make it simple and professional. Then, insert the images and decorations that add up to, not just the design, but the information. The photos do not only mean designs, but it gives a vision of what the real service is like. So choose your designs and pictures wisely. After the designs, insert the necessary information.
7. Settle Everything and Print
After making the construction brochure, finalize it. Recheck if there are any mistakes and change them correctly. Afterward, save the brochure and print it.
