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How to Make a Product Catalog in Microsoft Word
Since its birth from the market, catalogue or catalog has created its signature as a medium of advertising. According to a published article from Medium, the use of the catalog began in 1498 in Venice. It is originally a form of mail catalog that the business owners sent to the houses of the customers. This catalog, which they sent, contains the list of their available products. Thus, it became an effective sale strategy that successfully done and continued through centuries.
As time goes by, the use of a catalog as a marketing strategy changes and develops. With the help of technology, it improves its appearance and its scope.
If you find a struggle in creating your product catalog, then our website offers you some basic guides that you can follow. See them below!
1. List your Items
You need to identify and list the product that you will be putting in your sample catalog because this will be the focus of this simple booklet. You need to have vital information about the features of the products, such as the available sizes, color, and various forms. By doing this, you can give your audience more options in buying your product. Don’t forget to put the price of your product for it will give your customers the idea of how much it cost.
2. Sort the Products Information
After you collect and gather vital information about your product, start sorting the products accordingly. Always remember to consider the subject or the type of products that you will be sorting. For instance, if you opt to produce a clothing catalog, you need to sort the dress from shirts. By doing this, you can lend your audience an organized catalog. Also, it will help your target market to find the product that they need without the inconvenience.
3. Establish the Catalog
In creating a catalog, it will be inconvenient to create your layout from scratch. Therefore, using a Simple Catalog Template will be an excellent choice if you don’t want to feel hassle in creating one. Choose a downloadable, editable, and printable catalog template that fits your choice. Through this, you can still modify the colors, the fonts, and the layout of your catalog format.
4. Use some Outstanding Photographs
Good images of your products will help you captivate the attention of your readers. Thus there is a need to use high quality and beautifully captured photographs of your products. It will be better to give your possible customers different perspectives and angles while taking images of your products. By doing this, it will help your readers to picture out the features of the product easily. Always remember to use the highest resolution of the images you will be using, for it will affect the whole output the moment you produce. Also, you may put the logos of the brands of your product to your catalog if you desire.
5. Know your Catalog’s Size
Another thing to remember in making a product catalog is its size. Make sure that the size of your catalog will be enough for you to showcase your products. You should also have a fixed number of pages for your catalog so that it will be handy for your customers to use it. After all the adjustments and changes in your creative catalog, review and save the final version to its highest resolution. You may use the customized catalog as a digital catalog if you want. However, if you opt to have printed copies of the created catalog, you may use a HIgh-quality paper in producing one.