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13+ Digital Marketing Flyer Templates
From developing this year’s business plan to set up your online presence in various digital platforms such as Facebook and Google advertising, it’s a long road yet to nail the best marketing campaign which you hope would bring your business to the next level. And while you can’t just sit and watch other businesses take advantage of resources such as the internet to be seen and heard, you don’t have to start panicking if your strategy for a digital marketing campaign is not yet complete.
Elements of A Good Digital Marketing Flyer
Aside from crafting a plan that can pack a powerful punch to promote your business, you can include a digital marketing flyer to reach a wider audience. Flyers might seem a tad old school when what you’re trying to promote is a service catering to a business’ online visibility, but they are proven effective marketing tools for many businesses in different industries. We’ve selected the following important elements for a digital marketing flyer that creates an impact with real results:
- Images: There are times when even the best designers get intimidated by the concept of adding or manipulating photos in order to make the flyer more visually appealing. There are also businessmen who want to ditch the usual clip arts but they don’t want to try editing photos using applications such as Photoshop either, thinking it’s too complicated for the average user, offering no alternative whatsoever. Fortunately, the internet is a haven full of high-quality stock images you can use for free.
- Focal point: Every design needs a focus, which is simply the part of the layout which would draw an audience into the design. You can use an image, a graphic, a unique type, a headline or a limited promotion, but the design’s focal point is always the first thing people tend to notice. Because of this, it’s better to make sure your focal point draws viewers to the flyer’s main message.
- Color: Nothing else attracts our attention quite like a splash of color. But more than that, color also evokes emotions which is the perfect advantage to give your flyer design a greater impact. For example, warm and bright colors such as red, orange and yellow are representative of warmth, joy, energy, and excitement while cool colors such as green, and shades of blue are seen as calming, nature-inspired and a bit more conservative. Use that advantage to bring your flyer’s message to another level.
- Call To Action (CTA): You’ve nailed down your design and are done editing your flyer’s content. Now it’s time to wrap it up, and most of the time, that’s as easy as asking your audience to do something or get them to act. The call to action (or CTA) is a foundational marketing concept, and it’s pretty simple. CTAs aren’t limited to upselling. Are you holding a grand opening? “Visit Now!” Promoting your service? “Visit our website at…” Want to spark some intrigue? “Call Us Now!”
13+ Digital Marketing Flyer Templates
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Digital Marketing Flyer Template
Digital Creative Marketing Flyer Template
Free Digital Marketing Flyer Template
Digital Creative Marketing Flyer Template
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Digital Marketing Flyer Template
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Sample Digital Marketing Flyer
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Digital Marketing Flyer
Steps To Design An Excellent Digital Marketing Flyer
Flyer designs can arguably count as the most iconic graphic design and marketing medium of all time. We’ve been using flyer designs for decades whether it’s for advertising new products and services, promote sales, and invite people to upcoming events in music, sports or a charity cause. Printed flyers are displayed in storefronts, tacked onto bulletin boards, sent by mail, and even distributed by hand in some cases. Here are some steps you can follow to nail your flyer design:
- Think of your audience: Craft your message with the audience in mind; without careful consideration of who will be receiving or consuming your information, you might end up creating a message that your audience doesn’t identify with at all. If you’re not sure who you should be writing a message for, while designing, start by identifying your target consumers. It’s important to know who will get to see the message so that you can build your design around a flyer that portrays an effective message.
- Make the message clear: A great flyer design conveys a message to the audience in just a few seconds. If it takes more than a few seconds to understand what the flyer is about, the audience will lose interest and completely miss the call to action. Make your message clear by incorporating visual cues which would catch the audience’s attention and lead them to the message. You can do this in many different ways; bold, underline, highlight or place the design elements in your flyer to draw attention to its most important information.
- Organize your information: What is needed? What do you hope to achieve? Why do you need a flyer for your marketing campaign? An effective flyer needs to say everything in one short space, what the promotion is, where and when and why one needs to attend or take advantage of a certain product or attend an event.
- Go easy on the content: Though flyers can and should have way more information than your average presentation slide, that doesn’t mean you should overdo the content. Again, apply the basic rule of design-less is more, make the medium the message and all that jazz. If your flyer ends up with a large amount of text, it will fail to get noticed or make an impact. Chances are, people will look at it once, decide that it has too much going on, and move on with what they’re doing.
- Create a campaign: You have a stack of freshly printed flyers, and now it’s time to make sure they get seen or get them in people’s hands. You have traditional options like mailing them out or hanging them in windows or on bulletin boards in public places like restaurants, libraries, and post offices.
Tips in Designing A Digital Marketing Flyer
A powerful flyer can educate its readers, convey good credibility and authority to the company, increase the target audience, and persuade consumers to take action. For many graphic designers, creating a quality brochure is a challenge. Here are some tips to guide you further:
- Define your objective: Get as much information about the objective of the marketing flyer so that you can properly choose the design for it. It’s important to note that this is communication design. Everything you put into the flyer is direct communication with your audience.
- Be creative and unique: Aim for a design that is original and unique. It’s also important that its uniqueness is recognizable. Think of a design that can still stand out even when it’s shuffled with other leaflets in a rack. Strengthening the brand’s identity through creativity is recommended. Creativity is important to set you apart from your competition. In this time and age when the level of creativity of designers is staggering, uniqueness is paramount.
Digital Marketing Flyer Sizes
Flyers can come in various sizes but these are the most common:
- Half Sheet: 5.5 x 8.5?
- Standard: 8.5 x 11?
- Large Format: 11 x 17?
Digital Marketing Flyer FAQs
What’s the difference between a flyer and a brochure?
Whereas a flyer is generally 8.5” x 11”, brochures are offered in a variety of standard or custom sizes. The pages of a brochure are generally of a heavier paper weight.
How would I make my digital marketing flyer more effective?
Develop a content strategy. As far as flyers go, less is often more. The goal is to draw attention and tell the audience what they need to know right from the beginning. Make the medium the message, which means you don’t want your flyer looking very crowded that it would overwhelm or scare an audience away, forgetting anything you’re trying to offer.
Aim for a design that can last a long time. This means also using quality paper, choosing the right fonts and colors, and adding valuable content. There should be something in the design that can increase its value and that makes it worth keeping because creating marketing flyers with a design highly targeted to your ideal customers isn’t rocket science but making sure it gets seen and serve its purpose as a cheaper and more practical marketing tool needs a good understanding of what your business is trying to promote online, whether it’s a new product, an upcoming event, a grand opening or simply public awareness.
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