[Somerville Dogs Association]

 

Marketing Plan

 

 

Prepared by

[Mary Parham]

[ma_parham@sda-inquiry.com]

January 25, 2030

Executive Summary

[Sommerville Dogs Association] will launch several promotional videos to draw clients who want to have their dogs trained. Another way to raise publicity for the association is to host an event where visitors can adopt dogs and keep them as their pet. With a budget of $ 2,300,000.00, the company will utilize these strategies to promote the services.

Objectives

The company’s marketing objectives will be the following:

1. Create video ads to promote our services in dog training.
2. Increase the publicity of the association by hosting an adoption event.

Buyer Persona

Robbie Defore is a 27 year-old dog owner who recently adopted her pet and lives in Chicago, Illinois. She needs to train her dog so that he will be able to cause less ruckus as an untrained dog. She needs a dog training service provider to get her dog all trained.

Target Market

The association's target market will be dog owners who all live in Chicago, Illinois. Age and walks of life doesn't matter as long as they are dog owners. This demographic is around 40% of the city's population. Dog owners who specifically like to have their dogs well trained and capable of performing tricks can count on our training to help their dogs learn them.

Strategy

STRATEGY	ACTIVITIES	TIMELINE	SUCCESS CRITERIA
Creating Video Advertisements	Create a video showcasing our services. Post our video on popular online platforms.	February 09, 2030 to March 09, 2030	Draw a lot of interested customers for our training.

Hosting An Event

Plan out the event and schedule it. Take care of all the necessary arrangements.

April 10, 2030 to May 08, 2030

Attract the attention of potential dog owners who would want our services as well.

Team

Charles Barber
Team Lead, Online Advertising

He will provide direction in terms of creation and posting of advertisements.

Melanie Edwards
Event Coordinator

He will lead the digital advertising team in effectively conducting email and social media promotional activities.

Action Plan

OBJECTIVE 1

Create video ads to promote our services in dog training

ACTION	NAME	DEADLINE	PROGRESS
Meet with the team who will design the video to discuss ideas	Charles Barber	May 09, 2030	Completed

Discuss what other information to add in the content of the ad

Melanie Edwards

April 09, 2030

Upcoming

OBJECTIVE 2
Increase the publicity of the association by hosting an adoption event

ACTION	NAME	DEADLINE	PROGRESS
Discuss plans on how to promote this online through social media	Charles Barber	April 30, 2030	In Progress
Meet with the organizers to plan out the event	Melenie Edwards	May 09, 2030	Upcoming

Budget