Free Dog Training Marketing Plan Template
[Somerville Dogs Association]
Marketing Plan
Prepared by
[Mary Parham]
[ma_parham@sda-inquiry.com]
January 25, 2030
Executive Summary
[Sommerville Dogs Association] will launch several promotional videos to draw clients who want to have their dogs trained. Another way to raise publicity for the association is to host an event where visitors can adopt dogs and keep them as their pet. With a budget of $ 2,300,000.00, the company will utilize these strategies to promote the services.
Objectives
The company’s marketing objectives will be the following:
- Create video ads to promote our services in dog training.
- Increase the publicity of the association by hosting an adoption event.
Buyer Persona
Robbie Defore is a 27 year-old dog owner who recently adopted her pet and lives in Chicago, Illinois. She needs to train her dog so that he will be able to cause less ruckus as an untrained dog. She needs a dog training service provider to get her dog all trained.
Target Market
The association's target market will be dog owners who all live in Chicago, Illinois. Age and walks of life doesn't matter as long as they are dog owners. This demographic is around 40% of the city's population. Dog owners who specifically like to have their dogs well trained and capable of performing tricks can count on our training to help their dogs learn them.
Strategy
|
STRATEGY |
ACTIVITIES |
TIMELINE |
SUCCESS CRITERIA |
|
Creating Video Advertisements |
|
February 09, 2030 to March 09, 2030 |
Draw a lot of interested customers for our training. |
|
Hosting An Event
|
|
April 10, 2030 to May 08, 2030 |
Attract the attention of potential dog owners who would want our services as well. |
Team
Charles Barber
Team Lead, Online Advertising
He will provide direction in terms of creation and posting of advertisements.
Melanie Edwards
Event Coordinator
He will lead the digital advertising team in effectively conducting email and social media promotional activities.
Action Plan
OBJECTIVE 1
Create video ads to promote our services in dog training
|
ACTION |
NAME |
DEADLINE |
PROGRESS |
|
Meet with the team who will design the video to discuss ideas |
Charles Barber |
May 09, 2030 |
Completed |
|
Discuss what other information to add in the content of the ad |
Melanie Edwards |
April 09, 2030 |
Upcoming |
OBJECTIVE 2
Increase the publicity of the association by hosting an adoption event
|
ACTION |
NAME |
DEADLINE |
PROGRESS |
|
Discuss plans on how to promote this online through social media |
Charles Barber |
April 30, 2030 |
In Progress |
|
Meet with the organizers to plan out the event |
Melenie Edwards |
May 09, 2030 |
Upcoming |
Budget
| Description | Quantity | Price | Total |
| Event Organizers Product launch and trade events | 10 | USD 100000 10 | USD 1000000.00 |
| Video Ads Creation Social media marketing | 10 | USD 75000 10 | USD 750000.00 |
| Email Marketing Promote to existing customers | 10 | USD 50000 10 | USD 500000.00 |
| Social Media Marketing Promote to potential customers | 10 | USD 45000 10 | USD 450000.00 |
| Total | USD 2700000 | ||
