Training Program Outline HR
TRAINING PROGRAM OUTLINE
Introduction
Welcome to the Digital Marketing Fundamentals workshop. This program is designed to provide participants with a foundational understanding of key digital marketing concepts and strategies.
Training Objectives
By the end of this workshop, participants will be able to:
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Define digital marketing and its significance in today's business landscape.
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Identify and explain essential digital marketing channels and platforms.
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Develop a basic digital marketing strategy.
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Understand key performance metrics and analytics for evaluating digital marketing efforts.
Target Audience
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Marketing professionals, small business owners, and anyone interested in gaining a fundamental understanding of digital marketing.
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No prior digital marketing experience required.
Duration And Schedule
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Total Duration |
2 days (16 hours) |
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Schedule |
Day 1: 9:00 AM - 4:00 PM |
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Day 2: 9:00 AM - 4:00 PM |
Training Content
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1. Introduction To Digital Marketing |
What is digital marketing? |
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The evolution of marketing in the digital age |
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2. Digital Marketing Channels And Platforms |
Websites and landing pages |
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Social media marketing |
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Email marketing |
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Search engine optimization (SEO) |
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Pay-per-click (PPC) advertising |
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Content marketing |
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3. Developing A Digital Marketing Strategy |
Setting goals and objectives |
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Target audience and buyer personas |
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Content planning and creation |
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Distribution and promotion strategies |
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4. Analytics And Measurement |
Key performance indicators (KPIs) |
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Tools for tracking and analyzing digital marketing efforts |
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Making data-driven decisions |
Learning Methods And Activities
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Interactive lectures
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Group discussions
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Hands-on exercises and case studies
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Practical demonstrations of digital marketing tools
Materials And Resources
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Workshop handouts and slides
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Access to digital marketing resources and templates
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Recommended readings and online articles
Assessment And Evaluation
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Participants will complete a digital marketing strategy project and present it on the second day.
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Evaluation criteria include the quality of the strategy, presentation skills, and participation in discussions.
Certification Or Recognition
Participants who successfully complete the workshop will receive a "Digital Marketing Fundamentals" certificate.
Instructors And Facilitators
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John Smith, Digital Marketing Expert
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Jane Doe, Content Marketing Specialist
Logistics And Venue
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Location: [Your Address]
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Dates: [Specify the workshop dates]
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Parking and refreshments will be provided.
Registration And Enrollment
Registration Deadline: [Specify the deadline]
To enroll, please visit our website or contact us at [Your Contact Information].
Cost And Fees
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Workshop Fee: $299 per participant
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Early Bird Discount (if applicable): $249 (Register before [Early Bird Deadline])
Contact Information
Email: [Your Email]
Phone: [Your Phone Number]
Website: [Your Website]
