TRAINING PROGRAM OUTLINE

Introduction

Welcome to the Digital Marketing Fundamentals workshop. This program is designed to provide participants with a foundational understanding of key digital marketing concepts and strategies.

Training Objectives

By the end of this workshop, participants will be able to:

Define digital marketing and its significance in today's business landscape.
Identify and explain essential digital marketing channels and platforms.
Develop a basic digital marketing strategy.
Understand key performance metrics and analytics for evaluating digital marketing efforts.

Target Audience

Marketing professionals, small business owners, and anyone interested in gaining a fundamental understanding of digital marketing.
No prior digital marketing experience required.

Duration And Schedule

Total Duration	2 days (16 hours)
Schedule	Day 1: 9:00 AM - 4:00 PM
Day 2: 9:00 AM - 4:00 PM

Total Duration

2 days (16 hours)

Schedule

Day 1: 9:00 AM - 4:00 PM

Day 2: 9:00 AM - 4:00 PM

Training Content

1. Introduction To Digital Marketing	What is digital marketing?
1. Introduction To Digital Marketing	The evolution of marketing in the digital age
2. Digital Marketing Channels And Platforms	Websites and landing pages
	Social media marketing
	Email marketing
	Search engine optimization (SEO)
	Pay-per-click (PPC) advertising
	Content marketing
3. Developing A Digital Marketing Strategy	Setting goals and objectives
	Target audience and buyer personas
	Content planning and creation
	Distribution and promotion strategies
4. Analytics And Measurement	Key performance indicators (KPIs)
	Tools for tracking and analyzing digital marketing efforts
	Making data-driven decisions

Learning Methods And Activities

Interactive lectures
Group discussions
Hands-on exercises and case studies
Practical demonstrations of digital marketing tools

Materials And Resources

Workshop handouts and slides
Access to digital marketing resources and templates
Recommended readings and online articles

Assessment And Evaluation

Participants will complete a digital marketing strategy project and present it on the second day.
Evaluation criteria include the quality of the strategy, presentation skills, and participation in discussions.

Certification Or Recognition

Participants who successfully complete the workshop will receive a "Digital Marketing Fundamentals" certificate.

Instructors And Facilitators