TRAINING PROGRAM OUTLINE

Introduction

Welcome to the Digital Marketing Fundamentals workshop. This program is designed to provide participants with a foundational understanding of key digital marketing concepts and strategies.

Training Objectives

By the end of this workshop, participants will be able to:

• Define digital marketing and its significance in today's business landscape.

• Identify and explain essential digital marketing channels and platforms.

• Develop a basic digital marketing strategy.

• Understand key performance metrics and analytics for evaluating digital marketing efforts.

Target Audience

• Marketing professionals, small business owners, and anyone interested in gaining a fundamental understanding of digital marketing.

• No prior digital marketing experience required.

Duration And Schedule

Total Duration	2 days (16 hours)
Schedule	Day 1: 9:00 AM - 4:00 PM
	Day 2: 9:00 AM - 4:00 PM

Training Content

1. Introduction To Digital Marketing	What is digital marketing?
	The evolution of marketing in the digital age
2. Digital Marketing Channels And Platforms	Websites and landing pages
	Social media marketing
	Email marketing
	Search engine optimization (SEO)
	Pay-per-click (PPC) advertising
	Content marketing
3. Developing A Digital Marketing Strategy	Setting goals and objectives
	Target audience and buyer personas
	Content planning and creation
	Distribution and promotion strategies
4. Analytics And Measurement	Key performance indicators (KPIs)
	Tools for tracking and analyzing digital marketing efforts
	Making data-driven decisions

Learning Methods And Activities

• Interactive lectures

• Group discussions

• Hands-on exercises and case studies

• Practical demonstrations of digital marketing tools

Materials And Resources

• Workshop handouts and slides

• Access to digital marketing resources and templates

• Recommended readings and online articles

Assessment And Evaluation

• Participants will complete a digital marketing strategy project and present it on the second day.

• Evaluation criteria include the quality of the strategy, presentation skills, and participation in discussions.

Certification Or Recognition

Participants who successfully complete the workshop will receive a "Digital Marketing Fundamentals" certificate.

Instructors And Facilitators

• John Smith, Digital Marketing Expert

• Jane Doe, Content Marketing Specialist

Logistics And Venue

• Location: [Your Address]

• Dates: [Specify the workshop dates]

• Parking and refreshments will be provided.

Registration And Enrollment

Registration Deadline: [Specify the deadline]

To enroll, please visit our website or contact us at [Your Contact Information].

Cost And Fees

• Workshop Fee: $299 per participant

• Early Bird Discount (if applicable): $249 (Register before [Early Bird Deadline])

Contact Information

Email: [Your Email]

Phone: [Your Phone Number]

Website: [Your Website]

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