EAT SEO Checklist
EAT in SEO Strategy
Expertise, Authoritativeness, and Trustworthiness, or EAT, is a crucial concept in modern SEO strategy, emphasizing the importance of demonstrating credibility and authority to search engines. This checklist serves as a comprehensive guide to optimizing web content and building trustworthiness, ensuring alignment with Google's EAT guidelines for better search visibility and user trust.
Instructions
As you go through the EAT SEO Checklist, mark each item as completed when you have implemented the necessary actions or optimizations. This will not only help you keep track of your progress but also ensure that you have addressed all aspects of EAT to enhance your website's authority and trustworthiness.
Content Optimization
|
No |
Activities |
Status |
|
1 |
Update and optimize existing content. |
|
|
2 |
Create high-quality new content regularly. |
|
|
3 |
Perform keyword research for content creation. |
|
|
4 |
Ensure all content is relevant and valuable to the audience. |
|
|
5 |
Develop a content map and strategy. |
|
Authorship
|
No |
Activities |
Status |
|
1 |
Establish clear authorship on all content. |
|
|
2 |
Present authors as experts in their field. |
|
|
3 |
Link author profiles to social media accounts. |
|
|
4 |
Create a comprehensive 'About Us' page. |
|
Backlink Strategy
|
No |
Activities |
Status |
|
1 |
Perform a backlink audit. |
|
|
2 |
Disavow harmful or low-quality backlinks. |
|
|
3 |
Develop a backlink-building strategy. |
|
|
4 |
Reach out for guest posting opportunities. |
|
|
5 |
Utilize internal linking to your advantage. |
|
E-A-T Performance
|
No |
Activities |
Status |
|
1 |
Review Google's E-A-T guidelines. |
|
|
2 |
Ensuring your website's YMYL pages are accurate and current. |
|
|
3 |
Work on establishing your site/personnel as an authority in your industry. |
|
|
4 |
Improve site usability and user experience. |
|
|
5 |
Ensure the site is secure (HTTPS). |
|
