Marketing Brand Resolution

Resolution No.: 2023-MB-1050

Date: [Month Day, Year]

WHEREAS, the need to establish a coherent and recognizable brand presence for [Your Company Name] in the market is vital for sustaining growth and competitiveness,

WHEREAS, [Your Company Name]'s branding strategy has been reviewed, including an assessment of the existing brand equity, logo, slogan, and overall marketing collateral,

Be it resolved that:

1. Our Branding Objectives are clear and focused: We strive to position [Your Company Name] as the unparalleled leader in its industry. Strategically, we aim to elevate our brand’s visibility and recognition by a substantial [00]% over the forthcoming three-year timeline.
   

2. Our Logo Evolution, while our emblem remains a beacon of our legacy. We will introduce a contemporary flair through subtle refinements, ensuring our logo remains timeless and relevant in our fast-evolving market landscape. We are committed to introducing this renewed symbol by [Month Year].

3. Our Slogan Renewal initiative introduces a renewed brand promise with the slogan "Empowering Your Tomorrow, Today." This is not merely a catchphrase but a testament to our commitment to envisioning the future needs of our clientele and addressing them with forward-thinking solutions in the present.

4. Our visual identity will see a Palette Refresh. The sophisticated blend of Royal Blue, symbolizing trust and loyalty, paired with the premium allure of Platinum, will be our primary shades. These will be harmoniously complemented by Charcoal Grey, representing our firm foundation, and Sky Blue, reflecting our boundless aspirations.

5. Our Unified Branding Assets strategy will harmonize our digital and print presence. Our website, alongside our tangible assets such as brochures and business cards, will undergo rejuvenation, all echoing our invigorated brand ethos and ensuring a seamless brand journey for our stakeholders.

Projected Brand Metrics:

Year	Brand Awareness	Brand Loyalty	Brand Recall
2050	50%	45%	47%
2051	58%	50%	55%
2052	66%	57%	63%
2053	76%	65%	72%

Subsequent Courses of Action:

1. The formulation of a dedicated Branding Task Force shall be imperative. This elite team will shoulder the responsibility of overseeing and directing the entirety of the brand's metamorphosis journey.
   

2. A meticulous review and evaluation process shall be undertaken, culminating in the selection of a distinguished design agency. The chosen establishment shall be tasked with the meticulous refinement of our logo and the reformation of our branding collateral. The timeline for this selection is stipulated for [Month Year].

3. In the fourth quarter of the year [Year], it is deemed essential to engage in a series of focus group studies. The primary objective of these studies will be to gauge the effectiveness, resonance, and impact of the newly sculpted branding elements.

By their signatures below, the executives affirm their commitment to the above-stipulated courses of action and to the strategic vision for [Your Company Name].

Signature:

[Your Name]

[Job Title]

[Month Day, Year]

Signature:

[Authorized Name]

[Job Title]

[Month Day, Year]

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