Marketing Media Buying Report

Date: September 29, 2023

Report Prepared by: [Your Name]

Client: Sparkle Electronics

Executive Summary

This Marketing Media Buying Report provides an overview of our recent media buying activities and campaign performance for Sparkle Electronics. Our primary goal was to maximize brand visibility and drive targeted traffic to Sparkle Electronics' website. This report summarizes the key findings and insights from our media buying efforts.

Introduction

In this section, we provide context for the report, outlining its purpose and scope. We also briefly describe the client and their objectives.

Client Overview

Client Name: Sparkle Electronics

Industry: Consumer Electronics

Campaign Objective: Increase Website Traffic and Promote New Product Launch

Media Buying Strategy

We employed a multi-channel media buying strategy to achieve our objectives, focusing on Google Ads and Facebook Ads. Our target audience consisted of tech-savvy individuals interested in consumer electronics.

Media Channels

• Primary Channels: Google Ads, Facebook Ads
  

Target Audience

• Demographics: Age 25-45, Tech Enthusiasts

• Geographic Focus: United States

• Interests: Gadgets, Technology News

• Budget Allocation

• Total Campaign Budget: $10,000

• Channel-wise Budget Allocation:

• Google Ads: $6,000

• Facebook Ads: $4,000

Media Plan

Our media plan included placements on popular tech websites and social media platforms, with a focus on prime advertising slots.

Media Outlets

Google Ads: Display ads on tech news websites.

• Facebook Ads: Sponsored posts in tech enthusiast groups.

• Ad Scheduling

• Start Date: September 1, 2023

• End Date: September 30, 2023

• Frequency: Daily

Media Buying Performance Metrics

Our campaign yielded positive results, as indicated by the following performance metrics:

Performance Metrics

• Impressions: 500,000

• Click-Through Rate (CTR): 2.5%

• Conversion Rate: 5%

• Cost Per Click (CPC): $1.50

• Cost Per Acquisition (CPA): $30

• Return on Ad Spend (ROAS): 200%

Legal and Compliance Considerations

We ensured compliance with data privacy regulations and FTC advertising guidelines throughout the campaign.

Recommendations

Based on campaign performance and insights, we recommend the following for future campaigns:

Future Campaign Considerations

• Increase budget allocation for Facebook Ads due to higher ROI.

• Explore video advertising on YouTube to reach a broader audience.

Conclusion

In conclusion, our media buying efforts for Sparkle Electronics resulted in significant brand exposure and a positive return on ad spend. By implementing the recommended strategies, we aim to further enhance the success of future campaigns.

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