Marketing Event Marketing Rubric
This rubric is designed to provide a structured approach to analyzing our marketing events, ensuring they are effectively aligned with our company's objectives, values, and desired outcomes. Please review each criterion carefully and employ it as a guide for both planning and post-event analysis.
CRITERIA | EXCELLENT (5 POINTS) | SATISFACTORY (3-4 POINTS) | LACKING (1-2 POINTS) |
Event Concept & Theme | Unique, resonates with target audience, aligns with brand | Lacks originality, still relevant | Unclear, off-brand, not relevant |
Promotion Strategy | Comprehensive multi-channel strategy, high engagement | Limited channels, moderate reach | Ad-hoc, low engagement |
Attendance & Participation | Over 5,000 attendees, active participation | 1,000 - 3,000 attendees | Less than 1,000 attendees |
Feedback & Engagement | 90% positive feedback, high social media shares | 50% positive feedback | Less than 50% positive feedback |
Logistics & Organization | Seamless, professional, no issues | Adequate, some logistical issues | Poorly organized, major issues |
Budget Adherence | On or below budget | Moderately over budget (by up to 15%) | Significantly over budget (more than 15%) |
Follow-up Strategy | Engages attendees, gathers feedback effectively | Basic, minimal engagement | No follow-up or ineffective method |
Notes:
Companies should aim for an "Outstanding" or "Proficient" rating across all criteria to ensure the effectiveness and success of the marketing event.
It is crucial for [Your Company Name] to remain updated on modern marketing strategies and adhere to the set future dates to ensure relevance in the industry.
The feedback and engagement percentage represents the ratio of positive responses and active interactions out of the total feedback gathered and interactions monitored.
This rubric serves as a general guide. Specific KPIs and metrics can be developed based on the unique objectives of each event.
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