Marketing Event Marketing Rubric
Marketing Event Marketing Rubric
This rubric is designed to provide a structured approach to analyzing our marketing events, ensuring they are effectively aligned with our company's objectives, values, and desired outcomes. Please review each criterion carefully and employ it as a guide for both planning and post-event analysis.
|
CRITERIA |
EXCELLENT (5 POINTS) |
SATISFACTORY (3-4 POINTS) |
LACKING (1-2 POINTS) |
|
Event Concept & Theme |
Unique, resonates with target audience, aligns with brand |
Lacks originality, still relevant |
Unclear, off-brand, not relevant |
|
Promotion Strategy |
Comprehensive multi-channel strategy, high engagement |
Limited channels, moderate reach |
Ad-hoc, low engagement |
|
Attendance & Participation |
Over 5,000 attendees, active participation |
1,000 - 3,000 attendees |
Less than 1,000 attendees |
|
Feedback & Engagement |
90% positive feedback, high social media shares |
50% positive feedback |
Less than 50% positive feedback |
|
Logistics & Organization |
Seamless, professional, no issues |
Adequate, some logistical issues |
Poorly organized, major issues |
|
Budget Adherence |
On or below budget |
Moderately over budget (by up to 15%) |
Significantly over budget (more than 15%) |
|
Follow-up Strategy |
Engages attendees, gathers feedback effectively |
Basic, minimal engagement |
No follow-up or ineffective method |
Notes:
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Companies should aim for an "Outstanding" or "Proficient" rating across all criteria to ensure the effectiveness and success of the marketing event.
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It is crucial for [Your Company Name] to remain updated on modern marketing strategies and adhere to the set future dates to ensure relevance in the industry.
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The feedback and engagement percentage represents the ratio of positive responses and active interactions out of the total feedback gathered and interactions monitored.
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This rubric serves as a general guide. Specific KPIs and metrics can be developed based on the unique objectives of each event.
