Marketing Research Minute
Marketing Research Minute
Date: [MM/DD/YYYY]
_____________________________________________________________________________________
Overview:
This is a brief 60-second summary capturing the essence of key marketing research findings pertinent to [Your Company Name]'s current and future market strategies.
Key Research Findings:
|
Topic |
Insight |
|
Market Trends |
Rise in demand for sustainable products among millennials. |
|
Consumer Behavior |
Increase in online shopping due to the current health crisis. |
|
Competitive Landscape |
[Competitor Name] gaining market share in the eco-friendly product sector. |
|
Marketing Channel Effectiveness |
High ROI observed in social media ads targeting ages 25-35. |
Opportunities:
|
Opportunity |
Recommended Action |
|
Expanding eco-friendly line |
Invest in R&D for sustainable products to meet growing demand. |
|
E-commerce |
Allocate more budget to online ads and SEO to capitalize on online shopping trends. |
Risks:
|
Risk |
Mitigation Strategy |
|
Rising competition in sustainable market |
Aggressively market USP and improve customer loyalty programs. |
Immediate Next Steps:
|
Task |
Responsible Person |
Deadline [MM/DD/YYYY] |
|
Market analysis on eco-friendly demand |
[Marketing Manager Name] |
[MM/DD/YYYY] |
|
Budget allocation for online marketing |
[Finance Director Name] |
[MM/DD/YYYY] |
Notes:
This Marketing Research Minute is intended for internal use by [Your Company Name] and its stakeholders. For more detailed insights, please refer to the comprehensive marketing research report.
_____________________________________________________________________________________
Prepared by: [Your Name]
Approved by: [Supervisor’s Name]
Contact Details: [Contact Information]
Version: 1.0
Next Update: [MM/DD/YYYY]
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