Marketing A/B Testing Survey

Marketing A/B Testing Survey

Campaign Title: [Specify Title]

Objective: [Specify Objective]

Survey Participants: [Specify Participants]

Survey Duration: [Specify Duration]

Instructions: Please read the email subject lines below and select the one you find more appealing. Afterward, open the email and proceed with your shopping preferences.

  • Email Subject Line A: [Email Subject Line 1]

  • Email Subject Line B: [Email Subject Line 2]

1. Which email subject line compelled you to open the email?

  • Email Subject Line A

  • Email Subject Line B

  • Neither

2. After opening the email, did you engage with the Summer Savings Sale offers?

  • Yes

  • No

3. Did you make a purchase during this visit to our website?

  • Yes

  • No

4. On a scale of 1 to 5, how appealing did you find the email subject line you selected (1 being not appealing, 5 being highly appealing)?

  • 1

  • 2

  • 3

  • 4

  • 5

5. Do you have any additional comments or feedback regarding the email subject lines or the Summer Savings Sale campaign?

[Open text response]

Thank you for participating in our A/B Testing Survey! Your feedback is valuable to us and will help us enhance our email marketing strategies.

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