Social Media Marketing Rubric
Social Media Rubric
I. Content Quality (25 points)
Relevance (5 points):
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Content aligns with the IT industry and our company's expertise.
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Addresses current trends and challenges in the field.
Accuracy (5 points):
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Information presented is factually correct and up-to-date.
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Sources are cited when necessary.
Engagement (5 points):
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Posts encourage interaction (likes, comments, shares).
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Responses to comments are timely and meaningful.
Creativity (5 points):
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Content is visually appealing with well-designed graphics or images.
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Innovative approaches to presenting information are evident.
Consistency (5 points):
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Regular posting schedule is maintained.
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Branding elements are consistently applied.
II. Audience Engagement (20 points)
Audience Understanding (5 points):
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Demonstrates knowledge of the target audience's needs and preferences.
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Content is tailored to resonate with our specific audience segments.
Community Building (5 points):
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Actively fosters a sense of community among followers.
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Encourages discussions and networking within the IT community.
Feedback Integration (5 points):
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Listens to feedback and adapts social media strategy accordingly.
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Demonstrates a willingness to address concerns and suggestions.
Inclusivity (5 points):
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Promotes diversity and inclusivity in content and interactions.
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Engages with a broad range of voices and perspectives.
III. Performance Metrics (15 points)
Follower Growth (5 points):
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Demonstrates consistent growth in follower numbers.
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Analyzes follower demographics for targeting improvements.
Engagement Metrics (5 points):
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Monitors likes, comments, shares, and other relevant engagement metrics.
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Sets and meets specific engagement goals.
Conversion Tracking (5 points):
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Tracks and reports on conversions (e.g., website visits, inquiries, downloads) originating from social media efforts.
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Adjusts strategies to improve conversion rates.
IV. Social Media Management (15 points)
Platform Selection (5 points):
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Chooses appropriate social media platforms based on audience and objectives.
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Keeps up with emerging platforms and trends.
Content Calendar (5 points):
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Maintains a well-planned content calendar.
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Ensures content is aligned with marketing campaigns and events.
Crisis Management (5 points):
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Has a plan in place for handling negative comments or crises.
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Responds to crises in a timely and professional manner.
V. Overall Assessment
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Excellent (90-100 points): Demonstrates outstanding performance in social media management.
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Good (70-89 points): Shows solid performance with room for improvement in specific areas.
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Satisfactory (50-69 points): Meets basic requirements but needs significant improvement.
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Needs Improvement (0-49 points): Fails to meet minimum expectations; a comprehensive overhaul is required.