Free Marketing Pre-Campaign Questionnaire Template
Marketing Pre-Campaign Questionnaire
I. Campaign Overview
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Campaign Name: |
Summer Sale Extravaganza |
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Campaign Objective: |
The primary objective of this campaign is to boost online sales by 30% during the summer season. |
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Target Audience: |
Our target audience consists of women aged 25-45, interested in outdoor activities and fashion. |
II. Competitive Analysis
A. Competitor Analysis:
List the key competitors in your industry. What are the strengths and weaknesses of each competitor? What marketing strategies do your competitors employ?
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Competitor |
Strengths |
Weaknesses |
Marketing Strategies |
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EcoLux Innovations |
Strong social media presence |
Limited product variety |
Influencer collaborations |
B. Unique Selling Proposition (USP):
What sets our product/service apart from competitors?
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Our USP is our eco-friendly product line, which no other competitor offers. |
III. Messaging and Content
A. Key Messages:
List the main messages or value propositions to be communicated in the campaign.
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Sustainability: |
"Support a greener planet with our eco-friendly products." |
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Quality: |
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Savings: |
B. Content Requirements:
Specify the types of content needed for the campaign (e.g., blog posts, videos, infographics).
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Blog Posts: |
3 articles on sustainable living |
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Videos: |
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Infographics: |
IV. Channels and Distribution
A. Marketing Channels:
Identify the channels to be used (e.g., social media, email marketing, paid advertising, content marketing).
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Social Media: |
Facebook, Instagram |
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Email Marketing: |
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Paid Advertising: |
B. Budget Allocation:
Allocate the budget across different channels and activities.
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Channel |
Budget Allocation ($) |
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Social Media |
$5,000 |
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Email Marketing |
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Paid Advertising |
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Content Creation |
C. Distribution Plan:
Detail how content will be distributed and promoted through selected channels.
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Social Media: |
Daily posts, featuring products and sustainability tips. |
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Email Marketing: |
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Paid Advertising: |
V. Timeline and Milestones
A. Campaign Timeline:
Provide a schedule outlining key dates and milestones for the campaign.
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Campaign Start Date: |
July 1, 2050 |
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Weekly Social Media Posts: |
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Mid-Campaign Email Newsletter: |
VI. Measurement and KPIs
A. Key Performance Indicators (KPIs):
List the metrics that will be used to measure the campaign's success.
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B. Monitoring and Reporting:
Explain how and when KPIs will be tracked, and who will be responsible for reporting.
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KPIs will be tracked weekly using Google Analytics and Facebook Insights. [Your Name] will be responsible for generating weekly reports. |
VII. Resources and Responsibilities
A. Team Members:
List the team members involved in the campaign and their roles.
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B. External Resources:
Identify any external agencies or freelancers involved.
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We have hired Jess Summers for video production. |
VIII. Legal and Compliance
A. Legal Requirements:
Highlight any legal or compliance considerations for the campaign (e.g., data privacy, industry regulations).
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Ensure all email marketing complies with GDPR regulations. |
IX. Budget and Resources
A. Budget:
Specify the total budget for the campaign and any breakdown of expenses.
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The total campaign budget is $20,000. |
X. Risk Assessment
A. Risk Analysis:
Identify potential risks or challenges that could impact the campaign's success and propose mitigation strategies.
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Risk |
Mitigation |
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Poor weather affecting outdoor events. |
Have a backup indoor plan. |
XI. Approval and Sign-Off
A. Approval Process:
Outline the process for gaining approval from stakeholders.
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All campaign materials will be reviewed and approved by the marketing team before publication. |
B. Sign-Off:
Specify who needs to sign off on the campaign plan.
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Final sign-off is required from Harold Johnson. |
