Social Media Marketing Meeting Minute

Meeting Minutes	Social Media Marketing Meeting
Date	September 29, 2060
Time	10:00 AM - 11:30 AM
Location	Virtual Meeting via Zoom

Attendees:

Attendee	Position
Marius Kowalski	Marketing Manager
Aria Nunez	Content Writer
Anika Gupta	Graphic Designer
Léon Dubois	Data Analyst
Priya Patel	Paid Advertising Specialist

Agenda:

• Review of Previous Meeting Minutes

• Social Media Content Strategy

• Campaign Performance Analysis

• Upcoming Campaigns

• Any Other Business

Meeting Minutes:

1. Review of Previous Meeting Minutes:

• The minutes of the previous meeting held on September 15, 2060, were reviewed and approved unanimously.

2. Social Media Content Strategy:

• Aria Nunez presented the content strategy for the upcoming month.

• Content themes for October include:

Theme	Description
Techtober Trends	Highlighting the latest tech trends.
Customer Spotlight	Showcasing success stories from our customers.
Trivia Tuesdays	Engaging with users through trivia questions.

• Anika Gupta shared ideas for visually appealing posts and banners.

• All team members provided feedback and suggested revisions for content.

3. Campaign Performance Analysis:

• Léon Dubois presented the analysis of the last campaign.

• Key metrics:

Metrics	Percentage
Engagement rate	8.5%
Click-through rate	4.2%
Conversion rate	2.7%

• Positive aspects: Increased engagement and improved ad targeting.

• Areas for improvement: Optimize landing pages for better conversions.

• Action item: Priya Patel will refine ad targeting for the next campaign.

4. Upcoming Campaigns:

• Discussed the Halloween-themed campaign for October.

• Target audience segmentation:

• Age group: 25-45

• Interests: Technology, Halloween, Horror movies.

• Budget allocation and ad schedule finalized.

• Aria Nunez to create Halloween-themed content.

5. Any Other Business:

• Priya Patel requested a budget update for Q4.

• Marius Kowalski assured a budget review and allocation proposal by the next meeting.

• Reminded all team members to use the shared project management tool for better collaboration.

Action Items:

• Marius Kowalski to finalize the content calendar for October.

• Anika Gupta to create visual assets for the Halloween campaign.

• Léon Dubois to monitor campaign performance and provide regular updates.

• Priya Patel to refine ad targeting and submit ad creatives.

Next Meeting:

• Date: October 13, 2060

• Time: 10:00 AM

Meeting Adjourned:

• The meeting was adjourned at 11:30 AM.

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