Free Sales Training Evaluation Template

Sales Training Evaluation

Date: [DATE]

Purpose: To identify the effectiveness of our sales training program and areas for improvement.

Overview of the Evaluation: This evaluation seeks to examine the overall impact of our sales training program, focusing on various training components such as content relevancy, delivery, and participant understanding. This structured assessment aims at amplifying the feedback process, thereby enhancing the training quality for better sales performance.

Training:

Date:

Name: (optional)

Agency: (optional)

Instructions: Please use the following 5-level scale to rate each aspect of the sales training program. Select the appropriate number that best reflects your opinion.

Training Content

Poor

Below Average

Average

Above Average

Excellent

Relevance of Topics

Depth of Content

Practical Examples

Clarity of Concepts

Up-to-Date Information

Applicability

Relevance to Job Responsibilities

Poor

Below Average

Average

Above Average

Excellent

Understanding of Job Requirements

Alignment with Sales Process

Product/Service Knowledge

Customer Interaction Skills

Handling Objections and Challenges

Integration with Sales Tools/Technology

Training Material Clarity

Poor

Below Average

Average

Above Average

Excellent

Written Content

Visual Aids (Slides, Diagrams, Charts)

Audio/Video Clarity (if applicable)

Consistency in Terminology

Organization of Material

Integration with Sales Tools/Technology

Training Delivery (Instructor/Online)

Poor

Below Average

Average

Above Average

Excellent

Instructor's Communication Skills

Engagement Level of the Instructor

Interactivity with Participants

Use of Multimedia Elements

Technology Reliability (Online Training)

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