Sales Customer Journey Rubric

Date:	[Month Day, Year]
Reviewer Name:	[Your Name]
Product/Service Name:	[Product/Service Name]

Awareness Stage

1. Content Relevance:

• 1 (Needs Improvement)

• 2 (Below Average)

• 3 (Adequate)

• 4 (Above Average)

• 5 (Excellent)

2. Engagement Level:

• 1 (Needs Improvement)

• 2 (Below Average)

• 3 (Adequate)

• 4 (Above Average)

• 5 (Outstanding)

Consideration Stage

1. Information Clarity:

• 1 (Needs Improvement)

• 2 (Below Average)

• 3 (Adequate)

• 4 (Above Average)

• 5 (Excellent)

2. Decision Support:

• 1 (Needs Improvement)

• 2 (Below Average)

• 3 (Adequate)

• 4 (Above Average)

• 5 (Outstanding)

Purchase Stage

1. Transaction Process:

• 1 (Needs Improvement)

• 2 (Below Average)

• 3 (Adequate)

• 4 (Above Average)

• 5 (Excellent)

2. Customer Support:

• 1 (Needs Improvement)

• 2 (Below Average)

• 3 (Adequate)

• 4 (Above Average)

• 5 (Outstanding)

Post-Purchase Stage

1. Follow-up:

• 1 (Needs Improvement)

• 2 (Below Average)

• 3 (Adequate)

• 4 (Above Average)

• 5 (Excellent)

2. Feedback Collection:

• 1 (Needs Improvement)

• 2 (Below Average)

• 3 (Adequate)

• 4 (Above Average)

• 5 (Outstanding)

Overall Customer Experience

1. Overall Rating:

• 1 (Needs Improvement)

• 2 (Below Average)

• 3 (Adequate)

• 4 (Above Average)

• 5 (Excellent)

Comments and Recommendations

Please provide detailed comments, feedback, and constructive suggestions for further improvement.

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