Free Sales Lead Scoring Rubric Template

Sales Lead Scoring Rubric

This rubric provides a structured framework for assessing lead quality and likelihood of conversion, enabling us to focus our efforts on leads with the highest potential to become customers. By systematically evaluating leads across various dimensions, we aim to optimize our sales process, improve efficiency, and drive better outcomes for our organization.

Rating Scale

1-2

2-3

3-4

4

5

Low

Below Average

Average

Above Average

High

Criteria

Description

Weight

Score (0-5)

Demographic Information

Evaluate lead's company size, industry, and location.

10%

Engagement Level

Measure lead's interaction with our brand (website visits, email opens, downloads, etc.).

20%

Buying Intent

Assess lead's actions indicating purchase intent (demo requests, contact with sales, repeated visits to pricing pages, etc.).

25%

Fit with Product/Service

Determine how well lead's needs align with our offerings.

15%

Budget and Authority

Evaluate lead's budgetary constraints and decision-making authority within their organization.

15%

Timing

Analyze the urgency of lead's need and readiness to make a purchase.

10%

Lead Source

Consider the quality and relevance of the lead source (inbound, outbound, referral, etc.).

5%


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