Program Goals

1. Improve client satisfaction and loyalty.

2. Increase client retention rates.

3. Generate referrals and upselling opportunities.

Program Components

1. Client feedback and survey collection.

2. Personalized client communication plan.

3. Special client appreciation events.

4. Loyalty rewards and incentives program

Key Activities 

1. Conduct regular client satisfaction surveys.

2. Analyze feedback and make improvements.

3. Segment clients based on preferences.

4. Tailor communication and offers accordingly.

5. Organize client appreciation events.

6. Implement a rewards program for loyal clients.

Responsible Team

1. Customer Relationship Management (CRM) Team.

2. Marketing and Communications Team.

3. Events Planning Team.

Key Metrics 

1. Client satisfaction scores.  

2. Client retention rates.

3. Referral and upselling conversion rates.

Timeline 

Ongoing with periodic reviews and adjustments.

Budget 

Allocate resources for surveys, events, rewards, and communication materials.

Evaluation 

Regularly assess program effectiveness based on key metrics. Adjust strategies as needed.