DATA COLLECTION

Confirm that data tracking tools are correctly implemented.

Verify that social media platforms are correctly linked to analytics tools.

Ensure that data is consistently collected across all social media channels.

Ensure that data is stored securely and in compliance with data protection regulations.

METRICS TRACKING

Identify and track key performance metrics relevant to your social media goals. (Engagement, Conversion Rate, etc.)

Set up and track custom metrics specific to your business objectives.

Implement conversion tracking to measure the impact of social media on sales or lead generation.

DATA ANALYSIS

Schedule regular analysis of your social media data (e.g., weekly, monthly, quarterly).

Compare current data with historical data to identify trends and changes.

Analyze the social media performance of key competitors.

REPORTING

Generate comprehensive reports summarizing social media analytics.

Use data visualization tools to make analytics more digestible.

Share analytics insights with relevant stakeholders or team members.

ACTIONABLE INSIGHTS

Identify areas of success and areas that require improvement.

Ensure that social media goals align with overall business objectives.

Use analytics to make informed adjustments to your social media strategy.

DATA PRIVACY AND COMPLIANCE

Ensure that your data collection and storage comply with privacy regulations.

Implement consent management mechanisms where required.