Social Media Marketing Live Session Minute

Meeting: Marketing Mastery	Date:  October 15, 2023
Time: 2:00 PM - 3:30 PM (Eastern Time)	Location: Zoom Webinar

Agenda

I. Introduction (5 minutes)

• Welcome attendees and introduce yourself.

• Briefly explain the purpose of the live session.

II. Social Media Marketing Overview (10 minutes)

• Define social media marketing.

• Highlight the importance of social media marketing for businesses.

• Share key statistics and trends in the social media landscape.

III. Legal and Ethical Considerations (15 minutes)

• Discuss the importance of adhering to legal guidelines in social media marketing.

• Provide an overview of FTC guidelines and regulations.

• Explain the necessity of disclosing partnerships, sponsored content, and affiliate links.

IV. Crafting Effective Social Media Content (15 minutes)

• Share tips for creating engaging and shareable content.

• Discuss the importance of understanding your target audience.

• Provide examples of successful social media posts.

V. Leveraging Different Social Media Platforms (10 minutes)

• Briefly introduce major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).

• Highlight the unique features and advantages of each platform.

• Discuss which platforms are most suitable for various business types.

VI. Developing a Social Media Marketing Strategy (10 minutes)

• Explain the importance of a well-defined strategy.

• Outline the key components of a social media marketing strategy (goals, target audience, content plan, posting schedule, etc.).

VII. Q&A Session (15 minutes)

• Invite attendees to ask questions.

• Address any inquiries related to social media marketing and legal considerations.

• Encourage attendees to engage in the discussion.

VIII. Case Studies (10 minutes)

• Share real-world examples of successful social media marketing campaigns.

• Analyze the strategies used and the outcomes achieved.

IX. Closing Remarks (5 minutes)

• Summarize the main takeaways from the live session.

• Express gratitude to attendees for their participation.

• Provide information about future events or resources for further learning.

NEXT LIVE SESSION: December 10, 2050

LOCATION: ZOOM WEBINAR

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