Metric

Excellent

Good

Fair

Needs Improvement

Poor

Follower Growth

>10%

5-10%

1-5%

<1%

Negative

Engagement Rate

>5% 

3-5%

1-3%

<1%

Minimal

Click-Through Rate

>8%

5-8%

3-5% 

<3%

Negligible

Conversion Rate

>15%

10-15% 

5-10%

< 5% 

Minimal

Reach

>50,000

30k-50k

10k-30k

<10

Limited

Impressions  

>100,00

50k-100k

20k-50k

<20k

Very Low

Likes/Reactions

>1,000

500-1,000

100-500

<100

Negligible

Comments

>500

250-500

100-250

<100

Minimal

Shares/Retweets

>200

100-200 

50-100

<50 

Negligible

Avg. Response Time

<1 hour

1-2 hours

2-4 hours

>4 hours

No response

Brand Mentions

>50

20-50

10-20

<10

Rarely Seen