Social Media Marketing Metrics Rubric
Social Media Marketing Metrics Rubrics
|
Metric |
Excellent |
Good |
Fair |
Needs Improvement |
Poor |
|
Follower Growth |
>10% |
5-10% |
1-5% |
<1% |
Negative |
|
Engagement Rate |
>5% |
3-5% |
1-3% |
<1% |
Minimal |
|
Click-Through Rate |
>8% |
5-8% |
3-5% |
<3% |
Negligible |
|
Conversion Rate |
>15% |
10-15% |
5-10% |
< 5% |
Minimal |
|
Reach |
>50,000 |
30k-50k |
10k-30k |
<10 |
Limited |
|
Impressions |
>100,00 |
50k-100k |
20k-50k |
<20k |
Very Low |
|
Likes/Reactions |
>1,000 |
500-1,000 |
100-500 |
<100 |
Negligible |
|
Comments |
>500 |
250-500 |
100-250 |
<100 |
Minimal |
|
Shares/Retweets |
>200 |
100-200 |
50-100 |
<50 |
Negligible |
|
Avg. Response Time |
<1 hour |
1-2 hours |
2-4 hours |
>4 hours |
No response |
|
Brand Mentions |
>50 |
20-50 |
10-20 |
<10 |
Rarely Seen |
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