Sales Conversion Rate Rubric
Sales Conversion Rate Rublic
This rubric offers criteria and key performance indicators to assess every stage of your sales process, enabling you to pinpoint strengths and areas for improvement with precision. Elevate your conversion rates and revenue potential with this invaluable framework.
|
Criteria |
Poor (1-2) |
Good (3-4) |
Excellent (5) |
Rating |
|---|---|---|---|---|
|
Action Plan Development |
Does not meet sales objectives, lacks detail and strategy |
Meets minimum sales objectives, some detail and strategy |
Exceeds sales objectives with significant detail and strategy |
[4] |
|
Brand Awareness |
Minimal brand recognition or exposure |
Some brand recognition and exposure |
High level of brand recognition and exposure |
|
|
Customer Engagement |
Low level of customer engagement |
Good level of customer engagement |
High level of customer engagement |
|
|
Conversion Optimization |
Poor optimization leading to low conversion |
Good optimization leading to fair conversion |
Excellent optimization leading to high conversion |
|
|
Data Analysis & Reporting |
Ineffective use of data to increase sales |
Good use of data to increase sales |
Outstanding use of data to increase sales |
Each product or performance criterion should be listed below the rubric table. Your scoring strategy for this criterion (Poor, Good, Excellent) should be listed in the rightmost row. Each row beneath that should provide specific detail about what could indicate a poor, good, or excellent score. This rubric can be used to assess a marketing team's success in developing and implementing a strategy to improve sales conversions.
