Free Sales Conversion Rate Rubric Template

Sales Conversion Rate Rublic

This rubric offers criteria and key performance indicators to assess every stage of your sales process, enabling you to pinpoint strengths and areas for improvement with precision. Elevate your conversion rates and revenue potential with this invaluable framework.

Criteria

Poor (1-2)

Good (3-4)

Excellent (5)

Rating

Action Plan Development

Does not meet sales objectives, lacks detail and strategy

Meets minimum sales objectives, some detail and strategy

Exceeds sales objectives with significant detail and strategy

[4]

Brand Awareness

Minimal brand recognition or exposure

Some brand recognition and exposure

High level of brand recognition and exposure

Customer Engagement

Low level of customer engagement

Good level of customer engagement

High level of customer engagement

Conversion Optimization

Poor optimization leading to low conversion

Good optimization leading to fair conversion

Excellent optimization leading to high conversion

Data Analysis & Reporting

Ineffective use of data to increase sales

Good use of data to increase sales

Outstanding use of data to increase sales

Each product or performance criterion should be listed below the rubric table. Your scoring strategy for this criterion (Poor, Good, Excellent) should be listed in the rightmost row. Each row beneath that should provide specific detail about what could indicate a poor, good, or excellent score. This rubric can be used to assess a marketing team's success in developing and implementing a strategy to improve sales conversions.

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