Free Social Media Marketing Ad Design Assessment Template
Social Media Marketing Ad Design Assessment
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Client: Acme Fitness Studio |
Campaign: Summer Fitness Challenge |
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Evaluation Date: October 10, 2053 |
Evaluator: [Your Name] |
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AD DESIGN OVERVIEW |
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Ad Campaign Objective |
Target Audience |
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Age group: ________ Gender: ________ Interests: ________ Location: ________ |
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Social Media Platform(s) |
Ad Format |
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AD DESIGN ELEMENTS |
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Visual Appeal |
Message Clarity |
Engagement Potential |
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AD PERFORMANCE METRICS |
Key Performance Indicators (KPIs):
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Impressions
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Conversion rate
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Click-through rate (CTR)
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Engagement rate
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Return on Ad Spend (ROAS)
Additional Comments and Suggestions:
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Assessment Summary
Overall, the ad design aligns with the campaign objectives and target audience. Key areas of improvement include enhancing visual appeal, ensuring clear messaging, and increasing engagement potential for better performance. Please address these issues to optimize ad performance.
Social Media Marketing Manager's Name: [Your Name]
Date of Submission: [Date]
