Free Marketing SEO Optimization Rubric Template

Marketing SEO Optimization Rubric

This rubric allows [Your Company Name] to systematically evaluate and improve upon various aspects crucial for SEO optimization. Remember to regularly update SEO strategies to adhere to evolving search engine algorithms and user behaviors to consistently score high on the rubric.

Criteria

Excellent

(16-20)

Good

(11-15)

Inadequate

(0-10)

Keyword Relevance

Highly relevant keywords

Mostly relevant keywords

Little or no relevance

Keyword Consistency

Consistent across all pages

Some inconsistencies

Highly inconsistent

Content Relevance & Value

High relevance & value

Moderate relevance & value

Low relevance & value

Content Originality Quality

100% original

Moderately original

Lacks originality

Backlink Profile Quality

High-authority, relevant sites

Moderately authoritative

Low-authority, irrelevant

Backlink Profile Quantity

Abundant quality backlinks

Moderate quality backlinks

Few or toxic backlinks

Page Load Time

Under 2 seconds

2-5 seconds

More than 5 seconds

Mobile Friendly

Fully responsive

Mostly responsive

Not mobile-friendly

Interface Navigation

Intuitive, easily accessible

Generally straightforward

Confusing, non-intuitive

Interface Accessibility

Fully accessible

Mostly accessible

Not accessible

Notes:

  • Additional insights and comments.

  • Action items for areas needing improvement.

  • New strategies to maintain and improve scores.

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