Free Social Media Marketing Poll Evaluation Template

Social Media Marketing Poll Evaluation

Campaign Name

Date of Poll

Platform

SummerFun2053

10/01/2053

Instagram

OBJECTIVE

To assess the effectiveness of the SummerFun2053 social media marketing campaign on Instagram.

KEY METRICS

Metric

Performance

Comments

Total Engagement

12,567 likes

Increased by 25% compared to the previous campaign.

Reach

235,890

Impressions are on target, reaching the desired audience.

Click-Through Rate (CTR)

3.2%

Higher CTR indicates compelling content.

Comments

789

Positive sentiment overall, some negative comments addressed.

Shares

1,234

Virality factor is encouraging.

Follower Growth

2,345

Steady growth during the campaign.

Conversion Rate

6.8%

Exceeded the expected conversion rate.

CONTENT ASSESSMENT

Element

Performance

Comments

Visuals (Images/Video)

9/10

High-quality visuals, capturing the essence of summer.

Captions

8/10

Engaging and relevant to the campaign theme.

Hashtags

7/10

Hashtags were effective but could be more strategic.

Frequency of Posting

9/10

Consistent posting schedule maintained.

AUDIENCE ENGAGEMENT

Method

Performance

Comments

Polls and Surveys

8/10

Polls generated good engagement and user participation.

Contests and Giveaways

9/10

Increased participation and followers.

Responding to Comments

7/10

Timely responses, but some negative comments need better handling.

OVERALL FEEDBACK

The SummerFun2053 Instagram campaign has been successful in terms of engagement, reach, and conversion rate. The use of high-quality visuals and engaging captions contributed to its effectiveness. However, there is room for improvement in hashtag strategy and handling negative comments.

RECOMMENDATIONS

1. Continue with the current content strategy as it resonates well with the target audience.

2. Implement a more strategic hashtag strategy to improve discoverability.

Evaluator's Name: [Your Name]

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