Social Media Marketing Poll Evaluation
Social Media Marketing Poll Evaluation
|
Campaign Name |
Date of Poll |
Platform |
|
SummerFun2053 |
10/01/2053 |
|
OBJECTIVE
To assess the effectiveness of the SummerFun2053 social media marketing campaign on Instagram.
KEY METRICS
|
Metric |
Performance |
Comments |
|
Total Engagement |
12,567 likes |
Increased by 25% compared to the previous campaign. |
|
Reach |
235,890 |
Impressions are on target, reaching the desired audience. |
|
Click-Through Rate (CTR) |
3.2% |
Higher CTR indicates compelling content. |
|
Comments |
789 |
Positive sentiment overall, some negative comments addressed. |
|
Shares |
1,234 |
Virality factor is encouraging. |
|
Follower Growth |
2,345 |
Steady growth during the campaign. |
|
Conversion Rate |
6.8% |
Exceeded the expected conversion rate. |
CONTENT ASSESSMENT
|
Element |
Performance |
Comments |
|
Visuals (Images/Video) |
9/10 |
High-quality visuals, capturing the essence of summer. |
|
Captions |
8/10 |
Engaging and relevant to the campaign theme. |
|
Hashtags |
7/10 |
Hashtags were effective but could be more strategic. |
|
Frequency of Posting |
9/10 |
Consistent posting schedule maintained. |
AUDIENCE ENGAGEMENT
|
Method |
Performance |
Comments |
|
Polls and Surveys |
8/10 |
Polls generated good engagement and user participation. |
|
Contests and Giveaways |
9/10 |
Increased participation and followers. |
|
Responding to Comments |
7/10 |
Timely responses, but some negative comments need better handling. |
OVERALL FEEDBACK
|
The SummerFun2053 Instagram campaign has been successful in terms of engagement, reach, and conversion rate. The use of high-quality visuals and engaging captions contributed to its effectiveness. However, there is room for improvement in hashtag strategy and handling negative comments. |
RECOMMENDATIONS
|
1. Continue with the current content strategy as it resonates well with the target audience. 2. Implement a more strategic hashtag strategy to improve discoverability. |
Evaluator's Name: [Your Name]
