Social Media Marketing Content Resolution

1. Introduction

Welcome to the Social Media Marketing Content Resolution Document for 2050 This document outlines our social media content strategy, creation process, posting schedule, and more. It serves as a reference for our social media marketing efforts.

2. Content Strategy

a. Goals and Objectives

Our social media content strategy aims to achieve the following goals:

• Increase brand awareness by 50%

• Drive website traffic by 100%

• Boost engagement metrics by 150%

b. Target Audience

Our primary target audience includes:

• Demographics: 18-30 Years Old Male or Female US Residents

• Interests: Marketing, SEO, Product Line, Cosmetics, Apparel

• Pain Points: White Label Deals, Marketing Needs, Cosmetics and Apparel Distribution

3. Content Types and Themes

a. Types of Content

Our content mix includes:

• Blog posts

• Videos

• Infographics

• User-generated content

b. Content Themes

Our content themes for 2050 are:

• Sustainability and eco-friendly initiatives

• Employee spotlights

• Product showcases

• Industry insights and trends

4. Content Creation and Curation

a. In-House Content Creation

Our in-house content creation process involves:

• Content ideation sessions

• Content creation by the marketing team

• Review and approval by the Marketing Executive Committee

b. Curated Content

We curate and share relevant third-party content, giving credit to the original source and adding value through captions and commentary.

5. Posting Schedule

a. Frequency

We post:

• 5 times a week on Facebook.

• 10  times a day on Twitter.

• 3 times a week on Instagram.

• 5 times a week on LinkedIn.

6. Engagement and Interaction

a. Responding to Comments

We respond to comments and messages within 5 hours during weekdays and 24 to 48 hours on weekends.

b. Community Engagement

We engage our community through:

• Contests and giveaways

• Polls and surveys

• Sharing user-generated content

7. Performance Tracking and Analytics

a. Metrics to Monitor

We monitor the following metrics:

• Reach and impressions

• Engagement rate

• Click-through rate (CTR)

• Conversion rate

b. Reporting

We generate monthly reports to assess performance against our goals and make data-driven adjustments.

8. Social Media Advertising

a. Paid Campaigns

Our paid campaigns focus on:

• Lead generation

• Product promotion

• Event promotion

b. Budget Allocation

Our monthly advertising budget is distributed as follows:

Facebook Ads	$1,500
Instagram Ads	$2,000
Twitter Ads	$1,500
Linkedin Ads	$500
Total Ad Budget	$5500

9. Crisis Management

a. Response Plan

In the event of negative comments or a social media crisis, we follow these steps:

1. Create a ticket and escalate negative comments to company CRM, Label it as Priority 1: Social Media

2. Tag or CC the Response Manager and Operations Head

3. Wait for their acknowledgment and change the ownership either to Response Manager or Operations Head

b. Escalation Procedures

If an issue requires further escalation, we involve:

1. Complete the steps to section 9a first. 

2. Coordinate with the Response Manager and Operations Head. Confirm if the escalation requires a crisis response meeting.

If YES: Set up a meeting with them and CC Marketing Head

If NO: Transfer the ticket ownership to the Response Manager or Operations Head

3. Perform proper escalation process based on the Crisis Management handbook and convey resolution to involved parties.

10. Legal and Compliance

a. Copyright and Usage Rights

All content used adheres to copyright laws and usage rights. We obtain permissions for user-generated content.

b. Data Privacy

We ensure compliance with data privacy regulations, including GDPR and CCPA.

11. Conclusion

This Social Media Marketing Content Resolution Document is a comprehensive guide for our social media marketing efforts in 2050 By adhering to this document, we aim to achieve our social media marketing goals and engage with our audience effectively. For inquiries or updates, please contact [Your Name] at [Your Email].

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