Marketing Infographic Design Rubric
Marketing Infographic Design Rubric
Evaluating the effectiveness of marketing infographics is crucial in today's fast-paced marketing landscape. To assist you in this process, we present the Marketing Infographic Design Rubric.
This rubric offers a structured approach to assess the quality of your infographics, covering essential criteria for success. It will help you create infographics that engage your audience and convey your message effectively.
|
Criteria |
Description |
Percentage |
|
Content Clarity and Relevance |
Message Clarity: Assess how well the main message is conveyed through text and visuals. |
15% |
|
Relevance of Information: Analyze the relevance of the content to the topic and audience. |
15% |
|
|
Visual Design and Layout |
Visual Hierarchy: Evaluate the use of visual hierarchy to guide the viewer's attention. |
15% |
|
Consistency in Design Elements: Examine the consistency in fonts, colors, and style throughout the infographic. |
10% |
|
|
Data Presentation |
Data Accuracy: Verify the accuracy of data sources and representation. |
10% |
|
Data Visualization: Analyze the effectiveness of charts, graphs, and visuals in conveying data. |
10% |
|
|
Interactivity: Assess any interactive features that enhance the user's engagement. |
5% |
|
|
Branding and Credibility |
Brand Consistency: Examine how well the infographic aligns with the brand's identity. |
10% |
|
Credibility of Sources: Ensure that the sources of information are cited and credible. |
10% |
|
|
Total: 100% |
||
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