Marketing Content A/B Testing Questionnaire

Section 1: Respondent Information

Name	[Your Name]
Email Address	[Your Email]
Job Title	Marketing Analyst
Company Name	[Your Company Name]

Section 2: Content Overview

2.1 Describe the marketing content you're testing (e.g., banner ad, brochure, business card):

We are testing two variations of our email newsletter. Variation A features the current layout and design, while Variation B includes a new template with improved visuals and a more concise headline.

2.2 What is the primary goal of this content (e.g., increase website traffic, generate leads, promote a product or service)?

The primary goal of this content is to inform the audience about a new product, generate leads, and educate customers about the key features.

Section 3: Avant (Version A) Details

3.1 Provide a brief description of Avant:

Avant's marketing content is strategically crafted and customer-focused. It includes engaging blog posts, informative videos, and targeted social media campaigns designed to empower and inform users about their financial solutions.

3.2 What message or offer does Avant convey?

3.3 Are there any specific design elements or color schemes used in Avant?

Section 4: Lechters (Version B) Details

4.1 Provide a brief description of Lechters:

4.2 What message or offer does Lechters convey?

4.3 Are there any specific design elements or color schemes used in Lechters?

Section 5: Testing Parameters

5.1 How will you split the audience for testing (e.g., random split, segmented by demographics)?

5.2 What is the expected duration of the A/B test?

5.3 What key performance indicators (KPIs) will you track to measure success (e.g., click-through rate, conversion rate, bounce rate)?

Section 6: User Experience and Feedback

6.1 Have you conducted any user research or gathered feedback on the content before the A/B test?

6.2 If yes, what were the key insights or feedback received?

6.3 Are there any specific questions or aspects of user experience you want to assess during the A/B test?

Section 7: Additional Comments

7.1 Is there any other information or context you would like to provide related to this A/B test?

Section 8: Consent

8.1 I consent to participate in this A/B test and understand that my responses may be used for analysis and optimization purposes.