Marketing Content A/B Testing Questionnaire
Marketing Content A/B Testing Questionnaire
Section 1: Respondent Information
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Name |
[Your Name] |
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Email Address |
[Your Email] |
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Job Title |
Marketing Analyst |
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Company Name |
[Your Company Name] |
Section 2: Content Overview
2.1 Describe the marketing content you're testing (e.g., banner ad, brochure, business card):
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We are testing two variations of our email newsletter. Variation A features the current layout and design, while Variation B includes a new template with improved visuals and a more concise headline. |
2.2 What is the primary goal of this content (e.g., increase website traffic, generate leads, promote a product or service)?
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The primary goal of this content is to inform the audience about a new product, generate leads, and educate customers about the key features. |
Section 3: Avant (Version A) Details
3.1 Provide a brief description of Avant:
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Avant's marketing content is strategically crafted and customer-focused. It includes engaging blog posts, informative videos, and targeted social media campaigns designed to empower and inform users about their financial solutions. |
3.2 What message or offer does Avant convey?
3.3 Are there any specific design elements or color schemes used in Avant?
Section 4: Lechters (Version B) Details
4.1 Provide a brief description of Lechters:
4.2 What message or offer does Lechters convey?
4.3 Are there any specific design elements or color schemes used in Lechters?
Section 5: Testing Parameters
5.1 How will you split the audience for testing (e.g., random split, segmented by demographics)?
5.2 What is the expected duration of the A/B test?
5.3 What key performance indicators (KPIs) will you track to measure success (e.g., click-through rate, conversion rate, bounce rate)?
Section 6: User Experience and Feedback
6.1 Have you conducted any user research or gathered feedback on the content before the A/B test?
6.2 If yes, what were the key insights or feedback received?
6.3 Are there any specific questions or aspects of user experience you want to assess during the A/B test?
Section 7: Additional Comments
7.1 Is there any other information or context you would like to provide related to this A/B test?
Section 8: Consent
8.1 I consent to participate in this A/B test and understand that my responses may be used for analysis and optimization purposes.
