Marketing Visual Content Rubric

This Marketing Visual Content Rubric serves as a guide for evaluating the quality, impact, and appropriateness of visual content created for [Company Name]'s marketing campaigns. It aims to standardize the criteria and metrics used in assessing various visual content pieces, such as graphics, videos, and social media posts. This rubric is meant to be used by marketing team members, designers, and any contractors involved in visual content creation for [Company Name].

Rubric Categories and Criteria

Criteria	Poor (1-2)	Fair (3-4)	Good (5-6)	Excellent (7-8)	Outstanding (9-10)
Alignment with Brand Guidelines	Does not align with brand guidelines	Somewhat aligns with brand guidelines	Generally aligns with brand guidelines	Strongly aligns with brand guidelines	Perfectly aligns with brand guidelines
Visual Appeal	Lacks visual appeal	Somewhat visually appealing	Visually appealing	Very visually appealing	Extremely visually appealing
Message Clarity	Message is unclear	Message is somewhat clear	Message is clear	Message is very clear	Message is extremely clear
Relevance	Not relevant to the campaign or audience	Somewhat relevant to the campaign or audience	Relevant to the campaign or audience	Highly relevant to the campaign or audience	Extremely relevant to the campaign or audience
Technical Quality (resolution, etc.)	Poor technical quality	Fair technical quality	Good technical quality	Excellent technical quality	Outstanding technical quality
Creativity	Not creative	Somewhat creative	Creative	Highly creative	Extremely creative
Engagement Potential	Unlikely to engage the target audience	Somewhat likely to engage the target audience	Likely to engage the target audience	Highly likely to engage the target audience	Extremely likely to engage the target audience

Scoring:

40-50 Points: Approved for use in marketing campaigns
30-39 Points: Needs minor revisions
20-29 Points: Needs significant revisions
Below 20 Points: Rejected

Notes and Comments:

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Reviewed by:

Name: [Name]
Position: [Position]
Date: [Date]

For any questions or clarifications about this rubric, please contact [Name] at [Personal Email].