BASIC EVALUATION

[YOUR COMPANY NAME]

Date: [DATE]

Purpose: Assess the innovation, market alignment, and customer experience, guiding improvements and ensuring the long-term success of the product.

Overview: This structured evaluation is divided into three key sections—Product Features and Functionality, Market Alignment and Value Proposition, and Customer Experience and Long-Term Viability—to provide a holistic analysis of the product launch, offering valuable insights for refinement and strategic development.

Instructions

Please evaluate your experience in the recent virtual product launch event by marking appropriate responses in the tables below. Participants can assign a rating from 1 (poor) to 5 (excellent) for each criterion.

Your feedback is crucial to improving our future events.

Product Features and Functionality

Criteria	Description	Rating (1-5)
Innovative Features	Presence of innovative features that set the product apart from competitors
Functionality and Performance	Assess the functionality and performance of the product
Ease of Use	Evaluate the product's user-friendliness and ease of use
Engagement	Level of audience engagement throughout the presentation, including interactivity.
Design and Aesthetics	Design and aesthetics of the product, and if it enhances overall user experience

Market Alignment and Value Proposition

Criteria	Description	Rating (1-5)
Compatibility and Integration	Product's compatibility with existing technologies and its ability to integrate seamlessly into users' environments
Value for Money	Evaluate the perceived value for money offered by the product
Target Market Alignment	Product aligns with the needs and preferences of the target market
Sustainability and Environmental Impact	Product's sustainability features and its overall environmental impact

Customer Experience and Long-Term Viability

Criteria	Description	Rating (1-5)
Customer Education	How well the launch communicated the product's unique aspects and benefits to potential customers
Post-Purchase Support	Availability and quality of post-purchase support, including customer service, warranties, and user guides
Initial Customer Feedback	Evaluate the initial feedback from customers who purchased the product
Long-Term Viability	Product's potential for long-term success in the market
Brand Alignment	How well the product aligns with the overall brand image and values