Marketing Target Audience Questionnaire

Thank you for participating in [Your Company Name]'s Marketing Target Audience Questionnaire. Your feedback is invaluable in helping us better understand our audience and tailor our products/services to meet your needs. Please answer the questions below as accurately as possible. All responses will remain confidential.

Instructions:

  1. Please complete the questionnaire to the best of your ability.

  1. If answering in a physical format, please use a black or blue pen.

  1. If you have any questions or require clarification on any point, please contact [Your Company Email] or call [Your Company Number].

  1. Once completed, please submit this questionnaire via [Your Company Website] or return to [Your Company Address].

Thank you for your time and feedback!

1. Demographic Information

Age Group:

  • 18-24

  • 25-34

  • 35-44

  • 45-54

  • 55+

Gender:

  • Male

  • Female

  • Other

  • Prefer not to say

Employment Status:

  • Employed

  • Self-Employed

  • Unemployed 

  • Student

Education Level:

  • High School

  • Bachelor's

  • Master's

  • PhD 

  • Other

2. Product/Service Usage

How often do you use our product/service?

  • Daily

  • Weekly

  • Monthly

  • Rarely

  • Never

What do you primarily use our product/service for?

____________________________________________________________________

Have you used a competitor's product/service recently?

  • Yes

  • No

If yes, which one?

____________________________________________________________________

3. Preferences & Interests

Which feature of our product/service is most valuable to you?

____________________________________________________________________

How would you rank our product/service compared to competitors?

  • Better

  • About the same

  • Worse

4. Purchasing Behavior

How did you first learn about our product/service?

  • Friends/Family

  • Online Ads

  • Social Media

  • In-store

  • Other

Have you recommended our product/service to others?

  • Yes

  • No

5. Brand Perception & Loyalty

On a scale from 1 to 10, how much do you trust our brand? (Encircle a number)

1 2 3 4 5 6 7 8 9 10

Would you consider yourself loyal to our brand?

  • Yes

  • No

6. Feedback & Comments

Any additional comments or suggestions for our product/service?

____________________________________________________________________

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