Free Marketing Consumer Touchpoint Evaluation Template

Marketing Consumer Touchpoint Evaluation

[Date]

Purpose: To critically assess and gauge the effectiveness of [Your Company Name]'s touchpoints in engaging consumers and gather insights for improvement.

Overview: Complete the table below with details about each touchpoint.

Touchpoint

Description

Consumer Engagement Rate

Feedback Score

(Out of 10)

Website

Official company site

78%

8.5

Analysis:

  • With a 78% engagement rate, the website is performing well. This suggests a significant portion of consumers are familiarizing themselves with the brand through the site.

  • At 85%, social media platforms are the highest drivers of engagement for [Your Company Name].

  • With a 70% engagement rate, email marketing is still a significant touchpoint for consumers.

Recommendations:

Notes/Additional Observations:

[Your Name]


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