Free Marketing Market Rubric Template

Marketing Market Rubric

This rubric serves to evaluate the effectiveness and performance of [Your Company Name]'s marketing efforts within its target market segment, ensuring alignment with strategic objectives and goals.

Evaluation Criteria:

Each criterion will be scored on a scale from 1 (Poor) to 5 (Excellent).

Criteria

1 (Poor)

2 (Fair)

3 (Good)

4 (Very Good)

5 (Excellent)

Brand Awareness

Hardly recognized in the market

Recognized by a few

Known among many

Strongly recognized, but not dominant

Leading brand recognition in the market

Customer Engagement

Very low engagement

Some engagement but not consistent

Regular engagement

High engagement with frequent interaction

Extremely high engagement & customer loyalty

Content Quality

Unfocused and irrelevant

Occasionally relevant

Relevant with some standout pieces

Consistently high quality

Outstanding & industry-leading content

Digital Presence

Virtually non-existent

Basic online presence

Good online visibility

Strong online presence across platforms

Dominant online presence & industry benchmark

Sales Conversion Rate

Very low conversion

Below-average conversion

Average industry conversion rate

Above-average conversion

Exceptionally high conversion rate

Customer Feedback

Mostly negative

Mixed with more negative

Mixed feedback

Mostly positive with minor issues

Overwhelmingly positive feedback

Interpretation:

  • Score 20-25: Excellent Marketing Strategy - [Your Company Name]'s marketing efforts are industry-leading and show optimal effectiveness.

  • Score 15-19: Very Good Marketing Strategy - Strong efforts with minor areas for improvement.

  • Score 10-14: Good Marketing Strategy - Solid foundation but notable areas need adjustments.

  • Score 5-9: Fair Marketing Strategy - Several critical areas need immediate attention and revision.

  • Score 1-4: Poor Marketing Strategy - Major overhauls needed in marketing strategy and execution.

Recommendations:

Based on the score derived from this rubric, [Your Company Name] should implement the necessary strategies to enhance its market effectiveness.


This rubric provides a systematic way to evaluate and fine-tune [Your Company Name]'s marketing strategies for optimal market penetration and growth.

Marketing Template @ Template.net