Marketing Customer Journey Map Questionnaire

Introduction & Instructions:

Understanding the customer journey is crucial to optimizing the user experience and enhancing brand loyalty. This questionnaire is designed to gather insights into the different stages a customer goes through when interacting with our brand. Your honest feedback will help us better serve you and improve our offerings. Kindly answer the following questions as comprehensively as possible.

                                                                                                                                         

Section 1: Awareness

1. How did you first hear about [Your Company Name]’s products and services?

• Social Media

• Friend/Word of Mouth

• Online Ad

• Search Engine

• Other: _______

2. What caught your attention about our brand or product?

                                                                                                                                         

Section 2: Consideration

1. What factors did you consider when deciding whether to engage with our brand or purchase our product?

2. Did you compare our product with any competitors? If so, which ones?

                                                                                                                                         

Section 3: Decision

1. What ultimately convinced you to purchase from [Your Company Name]?

2. Were there any barriers or concerns you had before making the purchase? Please specify.

                                                                                                                                         

Section 4: Purchase

1. How would you rate your purchase experience with us on a scale from 1 (very poor) to 10 (excellent)?

2. Was there anything specific about the purchase process that stood out, either positively or negatively?

                                                                                                                                         

Section 5: Post-Purchase & Loyalty

1. satisfied are you with the product or service you received?

2. Have you recommended [Your Company Name] to friends or family? Why or why not?

3. Are there any suggestions or improvements you'd like to share about your entire experience with us?

                                                                                                                                         

Section 6: Additional Feedback

1. Are there any other comments, concerns, or suggestions you'd like to share about your journey with [Your Company Name]?

                                                                                                                                         

Thank you for taking the time to complete this questionnaire. Your feedback is invaluable to us, and we continuously strive to improve our services based on the insights we gather.

For any further questions or clarifications, please contact [Your Company Number]

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