Marketing Market Maturity Rubric
Marketing Market Maturity Rubric
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Name: [Your Name] |
Document Number: 009-1234 |
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Department: Marketing |
Date: |
Instructions: Use this rubric to assess and evaluate your company's marketing maturity in different areas. Score each section on a scale of 1 to 5, with 1 being the lowest maturity and 5 being the highest.
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Are our segmentation efforts effectively targeted? |
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Do we recognize our competitors and their strategies? |
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Are we assessing competitive intelligence for strategic insights? |
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Is there precision in our objectives? |
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Are we effectively implementing the 4Ps in our marketing efforts? |
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Have we crafted high-quality content consistently? |
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Are we building our presence on multiple channels, even if it's inconsistent? |
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Are we effectively utilizing data for strategic insights? |
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Are we managing KPIs comprehensively and adjusting strategies accordingly? |
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Are we effectively managing our touchpoints with some optimization? |
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Are we proactive in collecting feedback and continuously refining? |
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Have we upheld strong adherence to brand guidelines? |
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Are we effectively communicating our clearly defined competitive positioning? |
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