Marketing Market Positioning Questionnaire

Dear [Recipient Name],

Thank you for participating in this important market positioning survey. Your valuable insights will help us understand our target market better and refine our marketing strategies to meet their needs effectively.

Section 1: Demographics

Please provide us with some basic information about yourself.

Section 2: Your Preferences and Habits

We are interested in understanding your preferences and habits regarding products and services in our industry.

2.1. How often do you use products/services in our industry?

• Daily

• Weekly

• Monthly

• Rarely

• Never

2.2. What factors influence your decision to purchase products/services in our industry? (Select all that apply)

• Price

• Quality

• Brand reputation

• Convenience

• Customer reviews

• Recommendations from friends/family

• Other (please specify): ___________________

2.3. Are you loyal to any specific brands in our industry? If so, which ones and why?

2.4. How do you typically discover new products/services in our industry?

Section 3: Market Perception

Please share your perceptions about our industry and our competitors.

3.1. What is the first company that comes to mind when you think about our industry?

3.2. How would you describe our industry in a few words?

3.3. What are the strengths of our industry?

3.4. What are the weaknesses of our industry?

Section 4: Our Brand and Products

Let us know how you perceive our brand and products.

4.1. Have you heard of our brand before taking this survey?

• Yes

• No

4.2. If yes, what comes to mind when you think about our brand and products?

4.3. If no, please tell us what you would expect from a brand like ours.

Section 5: Competitive Analysis

We would like to understand how you perceive our competitors.

5.1. Please list the top three competitors in our industry, in order of preference.

5.2. What do you think our competitors do better than us?

5.3. What do you think sets us apart from our competitors?

Section 6: Additional Feedback

Is there anything else you would like to share with us regarding our brand, products, or the industry as a whole?

Thank you for taking the time to complete this survey. Your input is invaluable to us as we strive to better serve our customers and enhance our market positioning. If you have any additional comments or suggestions, please feel free to share them.

Please return this questionnaire at your earliest convenience. Your responses will be kept confidential and used solely for market analysis.

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