Meeting Date: October 5, 2053

Meeting Time: 10:00 AM - 11:30 AM

Location: 

Marketing Department Conference Room

Attendees:

1. Chief Marketing Officer (CMO)

2. Marketing Manager

3. Market Research Analyst

4. Marketing Strategist

AGENDA ITEM

DISCUSSION

ACTION ITEMS

DEADLINE

Review of Current Marketing Research

Marketing Manager presented an overview of our current market research efforts, including key findings and gaps.

Marketing Analyst to compile a detailed report of the existing research.

October 10, 2053

Defining Research Objectives

Discussed the importance of clear research objectives to guide our efforts.

Marketing Strategist to draft a set of specific research objectives based on campaign goals.

October 12, 2053

Target Audience Analysis

Agreed to focus on understanding our target audience's preferences, behaviors, and pain points.

Market Research Analyst to create a questionnaire for customer surveys.

October 15, 2053

NEXT MEETING

Date: October 19, 2053

Location: Marketing Department Conference Room

Time: 10:00 AM

Agenda: 

• Competitive Analysis

• Product Positioning Research

• Industry Trends and Insights

• Please come prepared with insights and data on our primary competitor, Acme Innovations. Specifically, focus on their recent product launches and marketing strategies, including social media and influencer partnerships.

• To contribute effectively, gather information on customer perceptions of our flagship product, the XYZ Widget, compared to competitors' products.

• Be ready to share any insights on how this trend is affecting our market and competitors. Let's brainstorm how we can align our product offerings and marketing with sustainability in mind.