Marketing Brand Evaluation Form
Marketing Brand Evaluation Form
Section 1: Basic Information
|
Field |
Information |
|
Company/Organization |
[Your Company Name] |
|
Date of Evaluation |
|
|
Responsible Person/Department |
Section 2: Brand Identity
|
Field |
Information |
|
Logo |
[Sample Logo Design] |
|
Brand Colors |
|
|
Fonts |
|
|
Slogan/Tagline |
Section 3: Brand Positioning
|
Field |
Information |
|
Target Audience |
Young professionals seeking innovative solutions |
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Unique Selling Proposition (USP) |
|
|
Competitive Analysis |
|
|
Section 4: Brand Perception
|
Field |
Information |
|
Customer Perception |
Positive, innovative, reliable |
|
Key Associations |
Section 5: Brand Awareness
|
Field |
Information |
|
Brand Recognition |
85% |
|
Recall (Name/Logo/Tagline) |
Section 6: Brand Loyalty
|
Field |
Information |
|
Customer Retention |
75% |
|
Repeat Purchase |
|
|
Net Promoter Score (NPS) |
Section 7: Brand Equity
|
Field |
Information |
|
Brand Value |
$2.5 million |
|
Financial Indicators |
|
|
Section 8: Marketing Strategies
|
Field |
Information |
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Recent Campaigns |
|
|
Social Media Presence |
|
|
Content Marketing |
Section 9: Competitor Analysis
|
Field |
Information |
|
Competitor Comparison |
|
|
Strengths and Weaknesses |
|
Section 10: Customer Feedback
|
Field |
Information |
|
Customer Reviews |
|
|
Complaints |
Section 11: Market Trends
|
Field |
Information |
|
Industry Changes |
|
Section 12: Future Brand Goals
|
Field |
Information |
|
Short-term Goals |
|
|
Long-term Goals |
Section 13: Recommendations
|
Field |
Recommendations |
|
Action Items |
|
Section 14: Additional Comments
|
Field |
Additional Comments |
|
Comments |
Overall, the brand is in good shape, but we need to address customer service issues and keep an eye on pricing competitiveness. |
