Free Marketing Brand Evaluation Form Template
Marketing Brand Evaluation Form
Section 1: Basic Information
Field |
Information |
Company/Organization |
[Your Company Name] |
Date of Evaluation |
|
Responsible Person/Department |
Section 2: Brand Identity
Field |
Information |
Logo |
[Sample Logo Design] |
Brand Colors |
|
Fonts |
|
Slogan/Tagline |
Section 3: Brand Positioning
Field |
Information |
Target Audience |
Young professionals seeking innovative solutions |
Unique Selling Proposition (USP) |
|
Competitive Analysis |
|
|
Section 4: Brand Perception
Field |
Information |
Customer Perception |
Positive, innovative, reliable |
Key Associations |
Section 5: Brand Awareness
Field |
Information |
Brand Recognition |
85% |
Recall (Name/Logo/Tagline) |
Section 6: Brand Loyalty
Field |
Information |
Customer Retention |
75% |
Repeat Purchase |
|
Net Promoter Score (NPS) |
Section 7: Brand Equity
Field |
Information |
Brand Value |
$2.5 million |
Financial Indicators |
|
|
Section 8: Marketing Strategies
Field |
Information |
Recent Campaigns |
|
Social Media Presence |
|
Content Marketing |
Section 9: Competitor Analysis
Field |
Information |
Competitor Comparison |
|
Strengths and Weaknesses |
|
Section 10: Customer Feedback
Field |
Information |
Customer Reviews |
|
Complaints |
Section 11: Market Trends
Field |
Information |
Industry Changes |
|
Section 12: Future Brand Goals
Field |
Information |
Short-term Goals |
|
Long-term Goals |
Section 13: Recommendations
Field |
Recommendations |
Action Items |
|
Section 14: Additional Comments
Field |
Additional Comments |
Comments |
Overall, the brand is in good shape, but we need to address customer service issues and keep an eye on pricing competitiveness. |