Marketing Brand Evaluation Form

Marketing Brand Evaluation Form

Section 1: Basic Information

Field	Information
Company/Organization	[Your Company Name]
Date of Evaluation
Responsible Person/Department

Section 2: Brand Identity

Field	Information
Logo	[Sample Logo Design]
Brand Colors
Fonts
Slogan/Tagline

Section 3: Brand Positioning

Field	Information
Target Audience	Young professionals seeking innovative solutions
Unique Selling Proposition (USP)
Competitive Analysis	Competitor A:
	Competitor B:

Section 4: Brand Perception

Field	Information
Customer Perception	Positive, innovative, reliable
Key Associations

Section 5: Brand Awareness

Field	Information
Brand Recognition	85%
Recall (Name/Logo/Tagline)

Section 6: Brand Loyalty

Field	Information
Customer Retention	75%
Repeat Purchase
Net Promoter Score (NPS)

Section 7: Brand Equity

Field	Information
Brand Value	$2.5 million
Financial Indicators	Revenue Growth:
	Profit Margin:

Section 8: Marketing Strategies

Field	Information
Recent Campaigns	Spring Sale 2050: Generated 30% increase in sales Social Media Ad Campaign: Reached 1 million impressions
Social Media Presence
Content Marketing

Section 9: Competitor Analysis

Field	Information
Competitor Comparison	Competitor A: Strong online presence, but limited product range Competitor B: High-quality products, but higher prices
Strengths and Weaknesses	Competitor A: Competitor B:

Section 10: Customer Feedback

Field	Information
Customer Reviews	"Love the innovative products!" (5/5) "Great service and fast delivery." (4/5)
Complaints

Section 11: Market Trends

Field	Information
Industry Changes	Growing demand for eco-friendly products Increasing competition in the tech sector

Section 12: Future Brand Goals

Field	Information
Short-term Goals	Launch new product line within 6 months
Long-term Goals

Section 13: Recommendations

Field	Recommendations
Action Items	Improve response time to customer inquiries Enhance social media engagement strategy

Section 14: Additional Comments

Field	Additional Comments
Comments	Overall, the brand is in good shape, but we need to address customer service issues and keep an eye on pricing competitiveness.

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