Marketing Brand Awareness Survey

Marketing Brand Awareness Survey

Introduction:

Thank you for participating in our Company Brand Awareness Survey. Your feedback is invaluable in helping us understand how our brand is perceived in the market and how we can improve our marketing strategies. This survey should take approximately 5-10 minutes to complete. All responses will be kept confidential, and your input will be greatly appreciated.

Section 1: Demographics

Gender

  • Male

  • Female

  • Non-binary

  • Prefer not to say

Age

  • Under 18

  • 18 to 24

  • 25 to 34

  • 35 to 44

  • 45 to 54

  • 55 to 64

  • Over 64

Location (City)

[Location]

Occupation

[Occupation]

Section 2: Awareness and Perception

Have you ever heard of [Your Company Name]?

  • Yes

  • No

If Yes, please describe your familiarity with [Your Company Name].

How did you first hear about [Your Company Name]? (Select all that apply)

  • Online search

  • Social media

  • Word of mouth

  • Advertising

  • Other (please specify)

                              

How likely are you to recommend [Your Company Name] to a friend or colleague?

  • Very Likely

  • Likely

  • Neutral

  • Unlikely

  • Very Unlikely

What do you perceive as the primary strengths of [Your Company Name]?

What, if anything, do you think [Your Company Name] could improve upon?

Section 3: Marketing Channels

Which of the following marketing channels do you find most effective for learning about IT companies? (Select up to three)

  • Blog articles

  • Social media posts

  • Email newsletters

  • Webinars and online events

  • Podcasts

  • Industry magazines/journals

  • Online reviews

  • Direct mail

  • Other (please specify)

                              

How often do you engage with [Your Company Name] on social media platforms? (e.g., Facebook, Twitter, LinkedIn)

  • Daily

  • Weekly

  • Monthly

  • Rarely

  • Never

Section 4: Competitors and Differentiation

Are you aware of any competitors of [Your Company Name]?

  • Yes

  • No

If Yes, please list them.

What sets [Your Company Name] apart from its competitors in your opinion?

Section 5: Future Engagement

How likely are you to consider [Your Company Name] for IT services or products in the future?

  • Very Likely

  • Likely

  • Neutral

  • Unlikely

  • Very Unlikely

What specific types of IT services or products are you most interested in from [Your Company Name]? (e.g., cloud services, cybersecurity, software development)

Thank you for taking the time to complete our Brand Awareness Survey. Your input is valuable to us as we strive to enhance our brand and better serve your IT needs. Your feedback will help shape our future marketing strategies and initiatives.

Marketing Templates @ Template.net