Marketing Sub-Branding Policy 

1. Introduction

This Marketing Sub-branding Policy outlines the principles, procedures, and guidelines governing the creation and management of sub-brands within [Your Company Name]. Sub-brands are instrumental in expanding our market presence while preserving alignment with our overarching brand identity and values.

2. Definitions

• Sub-brand: A brand affiliated with a specific product line, division, or subsidiary of [Your Company Name].

• Parent Brand: The primary brand identity of [Your Company Name].

3. Sub-branding Objectives

Our sub-branding objectives encompass:

• Extending market reach

• Diversifying product offerings

• Maximizing brand equity

• Ensuring consistent alignment with the parent brand

4. Approval Process

• Sub-brand proposals must be submitted to the Marketing Department.

• The Branding Committee, composed of representatives from Marketing, Legal, and Senior Management, will review and approve proposals.

5. Brand Guidelines

Sub-brands are required to adhere to the brand guidelines established for the parent brand, including but not limited to:

• Logo usage guidelines

• Color palette specifications

• Typography standards

• Imagery and photography preferences

6. Sub-brand Identity

Sub-brands should exhibit a distinct visual identity that complements the parent brand while differentiating them from one another. Key elements include:

• Logo design

• Color schemes

• Imagery styles

7. Messaging and Positioning

• Sub-brands must develop messaging and positioning strategies that harmonize with the values, mission, and objectives of the parent brand.

• Consistency in narrative and tonality is paramount.

8. Branding Materials

• All marketing materials, collateral, and campaigns for sub-brands must be created in accordance with the parent brand's guidelines.

• Approval from the Branding Committee is mandatory before any materials are published.
  

9. Compliance and Monitoring

• The Marketing Department will diligently monitor sub-brand compliance with this policy.

• Non-compliance may result in corrective actions, rebranding, or, in extreme cases, suspension of the sub-brand.

10. Brand Performance Measurement

• Key Performance Indicators (KPIs) for sub-brands include market share, brand recognition, customer engagement, and alignment with the parent brand's objectives.

• Regular assessments will be conducted to gauge performance.
  

11. Sub-brand Transition or Retirement

• Clear procedures and communication strategies are in place for transitioning or retiring a sub-brand. 

• Stakeholders will be informed promptly, and rebranding efforts will align with parent brand guidelines.

12. Training and Education 

• Comprehensive training programs and resources are available for employees and stakeholders involved in sub-brand management. 

• Access to brand guidelines, workshops, and ongoing support are provided.

13. Contact Information

For inquiries related to sub-branding, please contact:

Name: [Your Name], [Your Position]

Email: [Your Company Email]

Phone: [Your Company Number]

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