Free Marketing Brand Consistency Rubric Template
Marketing Brand Consistency Rubric
Visual Brand Identity: 25 points |
Messaging Consistency: 30 points |
Logo Usage (5 points):
Color Palette (5 points):
Typography (5 points):
Imagery (5 points):
Visual Elements (5 points):
|
Brand Voice (10 points):
Taglines and Slogans (5 points):
Product Descriptions (5 points):
Key Messages (5 points):
Grammar and Spelling (5 points):
|
Platform Consistency: 20 points |
Advertising and Promotions: 15 points |
Website (10 points):
Social Media (5 points):
Email Campaigns (5 points):
|
Print and Online Ads (5 points):
Promotions and Offers (5 points):
Sponsorships and Partnerships (5 points):
|
Customer Feedback and Adjustments: 10 points |
|
Feedback Integration (5 points):
|
Consistency Improvement (5 points):
|
Total Possible Score: 100 points |
SCORING LEGEND |
90-100 points: Excellent Brand Consistency
70-89 points: Good Brand Consistency
50-69 points: Fair Brand Consistency
Below 50 points: Poor Brand Consistency