Free Marketing Product Promotion Rubric Template

Marketing Product Promotion Rubric

Promotion of a product is crucial for reaching target audiences and driving sales. Below is the rubric that guides our evaluation process for assessing product promotion strategies and campaigns. This will aid in identifying areas of excellence and opportunities for improvement.

Score Category

Target Audience Engagement

Creativity & Innovation

Excellent

(5 points)

Directly addresses 90%+ of the target audience

Presents a fresh, unique approach & stands out

Good

(4 points)

Addresses 75%-89% of the target audience

Contains some unique elements but follows industry norms

Satisfactory

(3 points)

Addresses 50%-74% of the target audience

Uses typical strategies & approaches

To be Improved

(1-2 points)

Addresses less than 50% of the target audience

Lacks creativity & differentiation

Clarity of Message

Visual Appeal

Call to Action (CTA)

Message is clear, concise & leaves no ambiguity

Highly professional & attractive design

Compelling CTA with high conversion rate

Message is mostly clear with minor ambiguities

Good design with minor flaws

Clear CTA with decent conversion rate

Some major points are unclear

Acceptable design with noticeable flaws

CTA is present but not compelling

Message is muddled & often confusing

Unprofessional design or visually unappealing

CTA is unclear or missing

Recommendations for Teams Scoring Below 3.5 Points:

  • Attend the [Your Company Name] Annual Marketing Summit in 2055 for updated training and insights.

  • Schedule feedback sessions with peers to gain different perspectives on campaigns.

  • Dive deeper into understanding your target audience and current market trends.

  • Ensure that the visual elements of the campaign resonate with the brand and the message.

For further details or queries related to the rubric, please contact the Marketing Strategy Division via [Your Company Number] or email us at [Your Company Email].


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