Marketing Post-Launch Evaluation
Marketing Post-Launch Evaluation
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Product Name: [product name] |
Launch Date: [month-day-year] |
Please complete the form based on your observations, experiences, and the data available to you. Rate each criterion on a scale of 1 to 5, with 1 being "Poor" and 5 being "Excellent."
Marketing Performance:
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Criteria |
1 |
2 |
3 |
4 |
5 |
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Reach to target audience |
✔ |
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Clarity and effectiveness of message |
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Visual appeal of promotional materials |
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Engagement rate (likes, shares, comments) |
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Conversion rate from promotions |
Feedback Collection:
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Criteria |
1 |
2 |
3 |
4 |
5 |
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Ease of collecting customer feedback |
✔ |
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Relevance of feedback received |
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Speed of response to feedback |
Distribution and Accessibility:
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Criteria |
1 |
2 |
3 |
4 |
5 |
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Product availability in stores |
✔ |
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Product stock management |
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Ease of online purchase |
Feedback:
Please provide detailed feedback on the following
What worked best during this launch?
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The teasers released before the actual launch created a sense of anticipation and curiosity, ensuring that we had a captive audience waiting when we went live. |
What areas need significant improvement?
Suggestions for future launches?
Evaluator's Signature:
[Your Name]
[month-day-year]
Thank you for your invaluable input!
