Product Marketing Schedule

Introduction

Objective: Build awareness and excitement for the launch of the new seaweed snack flavor.

Pre-launch Phase:

Weeks 1-2

Market Research:

• Conduct a competitive analysis to identify unique selling points.

• Analyze consumer preferences for snack flavors through surveys and social media listening.

Target Audience Identification:

• Define and refine the target audience based on research findings.

• Develop buyer personas for effective targeting.

Brand Messaging:

• Craft compelling messaging highlighting the uniqueness of the new flavor.

• Develop taglines and key selling points for consistency.

Packaging Design:

• Collaborate with the design team to create eye-catching packaging reflecting the new flavor.

• Ensure packaging communicates key benefits and differentiators.

Launch Phase:

Weeks 3-6

Content Creation:

• Produce engaging content for various platforms (social media, website, emails).

• Create teaser videos, blog posts, and visual content.

Social Media Campaign:

• Launch a teaser campaign to build anticipation.

• Implement countdowns, polls, and sneak peeks on social media platforms like Instagram, Facebook, and Twitter.

Influencer Partnerships:

• Identify and reach out to influencers aligned with our brand.

• Provide influencers with pre-launch samples for reviews and promotions.

Email Marketing:

• Develop an email campaign to notify subscribers about the upcoming launch.

• Include exclusive offers or early access for subscribers.

Public Relations:

• Send out press releases to relevant media outlets.

• Offer exclusive interviews or samples to food bloggers and journalists.

Launch Day:

Day 1

Social Media Blitz:

• Coordinate a synchronized social media blast announcing the product.

• Encourage user-generated content with a branded hashtag.

Online Store Activation:

• Ensure the website emphasizes the new flavor.

• Monitor and optimize the online purchase process.

Customer Support Readiness:

• Prepare customer support teams for potential inquiries.

• Monitor social media channels for customer feedback and respond promptly.

In-Store Activations:

• Coordinate with retail partners for in-store promotions.

• Provide promotional materials for displays.

Post-launch Phase:

Weeks 7-12

Feedback Collection:

• Encourage customers to leave reviews on the website and social media.

• Gather feedback through surveys to understand consumer sentiment.

Performance Analysis:

• Analyze sales data, website traffic, and social media engagement.

• Evaluate the success of marketing channels and adjust future strategies accordingly.

Customer Loyalty Program:

• Introduce a loyalty program to reward repeat purchases.

• Launch exclusive promotions for existing customers.

Long-term Marketing Strategy:

• Develop a long-term marketing plan to sustain product visibility.

• Plan periodic promotions and collaborations to keep the product fresh in consumers' minds.

Conclusion

Objective: Ensure the successful launch of the new seaweed snack flavor and establish a foundation for ongoing marketing efforts.

Marketing Templates @ Template.net