Marketing Product Promotion Evaluation
Marketing Product Promotion Evaluation
Product Name: [Your Company Name] Product
Launch Date: [Date]
Promotion Channels:
Please rate the effectiveness of each promotion channel on a scale of 1 to 5, with 1 being "Not Effective" and 5 being "Very Effective."
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1 |
Social Media |
5 |
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2 |
Email Marketing |
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3 |
Content Marketing |
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4 |
Influencer Marketing |
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5 |
Paid Advertising |
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6 |
Traditional Media |
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7 |
Event Marketing |
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8 |
Other (please specify): |
Key Performance Indicators (KPIs):
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Sales |
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1 |
Total Sales Generated: |
$10,000 |
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Number of Units Sold: |
30 |
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Website Traffic |
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2 |
Increase in Website Traffic (%): |
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Bounce Rate (%): |
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Social Media |
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3 |
Increase in Follower/Fan Count (%): |
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Engagement Rate (%): |
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Email Marketing |
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4 |
Email Open Rate (%): |
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Click-through Rate (%): |
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Content Marketing |
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5 |
Number of Blog/Article Views: |
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Average Time Spent on Blog/Article: |
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Influencer Marketing |
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6 |
Number of Influencer Posts: |
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Engagement on Influencer Posts: |
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Paid Advertising |
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7 |
Click-Through Rate (CTR): |
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Conversion Rate: |
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Event Marketing |
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8 |
Number of Registrations/Attendees: |
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Participant Satisfaction Rating (out of 5): |
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Overall Evaluation:
Please provide an overall rating for the product launch and promotions on a scale of 1 to 5, with 1 being "Poor" and 5 being "Excellent."
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Comments and Recommendations:
Please provide any additional comments, insights, or recommendations based on your evaluation of the product launch and promotions.
Date of Evaluation: [Date]
Evaluator's Name: [Your Name]
Department: Marketing
Thank you for taking the time to evaluate the product launch and promotions. Your feedback is valuable in optimizing our marketing strategies and ensuring the success of future launches.
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