Marketing Promotion Budget Statement
Marketing Promotion Budget Statement
Introduction:
A. Title: Marketing Promotion Budget Statement
B. Campaign Overview: The “Summer Product Launch Campaign” is designed to introduce our new line of products to the market. Our primary objectives are to increase brand awareness and boost sales during the summer season.
Budget Summary:
|
Total Budget Allocation for Promotion |
$50,000 |
|
Budget Utilization |
$38,500 |
|
Remaining Budget |
$11,500 |
Budget Allocation by Promotion Channels:
1. Digital Advertising:
|
Allocated Budget |
$12,000 |
|
Expenses |
$9,800 |
|
Remaining Budget |
$2,200 |
2. Social Media Marketing:
|
Allocated Budget |
$8,000 |
|
Expenses |
$6,500 |
|
Remaining Budget |
$1,500 |
3. Content Marketing:
|
Allocated Budget |
$6,000 |
|
Expenses |
$4,200 |
|
Remaining Budget |
$1,800 |
4. Email Marketing:
|
Allocated Budget |
$5,000 |
|
Expenses |
$4,500 |
|
Remaining Budget |
$500 |
5. Print Advertising:
|
Allocated Budget |
$7,000 |
|
Expenses |
$5,800 |
|
Remaining Budget |
$1,200 |
6. Promotional Events:
|
Allocated Budget |
$6,000 |
|
Expenses |
$5,000 |
|
Remaining Budget |
$1,000 |
7. Public Relations:
|
Allocated Budget |
$6,000 |
|
Expenses |
$2,700 |
|
Remaining Budget |
$3,300 |
Budget Utilization Details:
|
Creative Services |
Design |
$3,200 |
|
Copywriting |
$2,500 |
|
|
Photography/Videography |
$4,100 |
|
|
Advertising Costs |
Ad Campaigns |
$5,400 |
|
Social Media Ads |
$4,200 |
|
|
Paid Search Ads |
$300 |
|
|
Content Creation |
Blog Posts |
$1,800 |
|
Infographics |
$1,200 |
|
|
Video Production |
$1,200 |
|
|
Email Marketing |
Email Software |
$800 |
|
Email Content Creation |
$3,700 |
|
|
Event Expenses |
Venue Rental |
$2,500 |
|
Event Promotion |
$1,200 |
|
|
Catering |
$1,300 |
|
|
Public Relations |
PR Agency Fees |
$2,000 |
|
Media Outreach |
$500 |
|
|
Press Release Distribution |
$200 |
Budget Utilization Summary:
|
Total Expenses |
$38,500 |
|
Remained Budgeting |
$11,500 |
Conclusion:
The “Summer Product Launch Campaign” is well underway, with expenses and activities aligned with our budget allocations. While we've experienced some variances due to unexpected increases in design costs, the campaign is on track to meet its objectives. We will continue to monitor performance and make adjustments as necessary to ensure a successful summer product launch.
Budget Review:
Budget Reviewer: [Your Name]
Review Date: [Insert Date]
Review Comments:
|
The budget utilization aligns with our planned expenses for the marketing promotion activities. We have effectively managed our resources to stay within budget. Continue to monitor expenses closely and adjust allocations as needed for upcoming campaigns. |
