Marketing Product Coverage Rubric
Marketing Product Coverage Rubric
CRITERIA
Product Range Awareness
|
0-25 Points |
26-50 Points |
51-75 Points |
76-100 Points |
Points Earned |
|
Partial Coverage: The marketing strategy covers a portion of the product range, but key products may still be neglected. |
Moderate Coverage: The marketing strategy adequately covers a majority of the food company's product range. |
Comprehensive Coverage: The marketing strategy effectively covers the entire product range of the food company. |
Complete Coverage: The marketing strategy excels in providing comprehensive coverage of the food company's entire product range. |
Target Audience Alignment
|
0-25 Points |
26-50 Points |
51-75 Points |
76-100 Points |
Points Earned |
|
Partial Coverage: The marketing strategy covers a portion of the product range, but key products may still be neglected. |
Moderate Coverage: The marketing strategy adequately covers a majority of the food company's product range. |
Comprehensive Coverage: The marketing strategy effectively covers the entire product range of the food company. |
Complete Coverage: The marketing strategy excels in providing comprehensive coverage of the food company's entire product range. |
Multi-channel Presence
|
0-25 Points |
26-50 Points |
51-75 Points |
76-100 Points |
Points Earned |
|
Minimal Presence: The company's presence is almost non-existent across all marketing channels. |
Partial Presence: Some effort has been made to establish a presence on a few marketing channels. |
Moderate Presence: A moderate number of marketing channels are utilized to reach the target audience. |
Strong Presence: The company effectively utilizes a majority of relevant marketing channels. |
Branding and Identity
|
0-25 Points |
26-50 Points |
51-75 Points |
76-100 Points |
Points Earned |
|
Undefined Branding: The company lacks a clear and defined brand identity. |
Limited Brand Identity: The brand identity exists but lacks depth and differentiation. |
Established Brand Identity: The company has a reasonably clear and established brand identity. |
Strong Brand Identity: The brand identity is well-defined, and it sets the company apart from competitors. |
Content Quality and Variety
|
0-25 Points |
26-50 Points |
51-75 Points |
76-100 Points |
Points Earned |
|
Low-Quality Content: The content is of poor quality, containing numerous errors and inaccuracies. |
Basic Quality: Content quality is basic, with occasional errors or inconsistencies. |
Moderate Quality: Content is of acceptable quality with occasional errors or improvements needed. |
High Quality: Content is of high quality, well-researched, and free from significant errors. |
